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MAGNA

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…

IAB Names David Cohen President

Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together The Interactive Advertising Bureau (IAB) announced that David Cohen has been named President, the number two position at the influential digital marketing and media trade association, where he will focus on strategy, growth, and operational excellence. He will assume the role effective April 1, 2020, reporting to Chief Executive Officer Randall Rothenberg.…

Killi Expands Privacy Application into Asia-Pacific Region, Furthering its Position as a Global Leader in Consumer Privacy

Killi expands consumer privacy product into the fastest-growing advertising region in the world Killi, a consumer-led privacy application, wholly owned by Freckle Ltd. announced the expansion of its identity product to the Asia-Pacific region.  The expansion of Killi into this region brings consumer control of data to emerging markets and furthers Killi's position as a global leader in consumer privacy. Marketing Technology News: Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver…

Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab

Over Half of All Ad Impressions Could Be Wasted with Traditional Video Retargeting; Optimizing Journeys Based on Sentiment Doubles Brand Trust and Likelihood to Take Action According to a new study, obtaining and responding to consumer sentiment is crucial to optimizing the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry’s only video ad journey…

New Study From Zefr And MAGNA Reveals How Brands Can Effectively Reach Consumers On YouTube Without Jeopardizing Their Privacy

Commissioned in Response to Current Advertiser Concerns, Study Finds Brands Who Employ a Content Targeting Strategy on Youtube Are Able to Safely and Credibly Increase Favorability and Drive Purchase Intent Among Desired Audiences, Over Other Targeting Methods Zefr, a technology company that provides content targeting solutions for brands advertising on YouTube,  announced the results of an in-depth study conducted by MAGNA the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the…

360° Video Ads Drive Higher Purchase Intent Compared To Traditional Video Ads

Biggest Pitfall For Effective 360° Video Ads Is Simple Branding, According To New Research From YuMe, MAGNA, The IPG Media Lab MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne, a proven partner for video advertising leadership and innovation, announced the results of a media trial examining consumers’ perspective on 360° video advertising from innovative brands BMW, Royal Caribbean…