Browsing Tag

Magnolia

TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia

Could you tell us about your role and journey into technology? I’ve worked in technology for over 12 years but before that, my career started client-side with a creative flair as a graphic designer at IKEA. I’ve always had an interest in joining a start-up and to experience the thrill of the constant challenge. My determination led me to begin a journey into successful Silicon Valley start-ups where I headed up the EMEA Marketing division. The move from design to Marketing seemed like a very natural transition. I love…

‘Synergy’ Voted the Most Annoying Marketing Buzzword of 2019

Marketers Rank Their Most Annoying Marketing Buzzwords in New Magnolia Survey ‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves. A new poll conducted by ‘straight-talking’ CMS provider Magnolia has identified the top ten buzzwords that marketers can’t stand to hear. The poll, which surveyed 100 marketers at the Technology for Marketing (TFM) tradeshow, found that a third of respondents (32%) identified synergy as their most annoying marketing jargon from 2019.…

Big Data, Machine Learning and APIs: Marketers Share the Digital Jargon They Don’t Understand

Despite 60% of Marketers Demanding Control of the ‘Digital Experience’, Many Do Not Understand Common Digital Terms Despite 60% of marketers wanting to ‘own’ the digital experience, many admit that they don’t fully understand digital terminology such as API, big data and machine learning. That’s according to a new study from leading content management system (CMS), Magnolia. The research, which surveyed over 200 IT professionals and 200 marketers, explores the growing disconnect between each group as they struggle to…

Three Quarters of IT Teams Don’t Understand Marketing Buzzwords

29% of IT teams say marketers use too many buzzwords Over three quarters (77%) of IT teams don’t understand the buzzwords that marketers use, according to new research from leading content management system (CMS) provider, Magnolia. The Magnolia report, “Straight talking content management” incorporates a survey of over 200 IT professionals and 200 marketers across both the UK and US and garners unique insights into the DX landscape and the attitudes both groups hold in relation to their peers. Marketing Technology…

Magnolia Recognized by Gartner in the Magic Quadrant for Web Content Management

Magnolia, one of the world’s leading providers of open-source content management, recently announced it has been positioned by Gartner, Inc. in the 2019 Magic Quadrant for Web Content Management for the very first time. Magnolia was the only vendor added to the Magic Quadrant this year. The report evaluated Web Content Management vendors based on ability to execute and completeness of vision. Magnolia was positioned the furthest for completeness of vision in the Niche Players quadrant. Marketing Technology News:…

Magnolia Adds New Digital Experience Features with Major Product Update

Magnolia launches latest version of flagship CMS product, providing marketers with a centerpiece to their digital experience platforms Magnolia, one of the world’s leading providers of open-source content management solutions, announces the launch of Magnolia 6.1, the latest version of its flagship product. The release includes new Connector Packs and features enabling authors to get content to market faster. Marketing Technology News: Norled Sets Sail for Digital Transformation with Infor “We have long believed in…

TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia

Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? Targeted Advertising is all about achieving relevancy. Digital experiences are still terribly disconnected from the real desires of the human beings that are searching online for entertainment, new skills, news or the thrill of peculiarity. Becoming relevant now is about real human communication—and as soon as you reach a near-human communication or even something that feel could honest…

Magnolia Appoints Tim Brown as Chief Executive Officer

Marketing Technology Industry Visionary to Power Global Growth for One of the World’s Top Digital Experience Solution Providers Magnolia, a global leader in digital experience and content management software, announces the appointment of Tim Brown as Chief Executive Officer, effective immediately. Former CEO and Co-Founder, Pascal Mangold, will continue to serve on the Board of Directors and is delighted to finalize the transition of executive leadership to Brown. Brown brings more than two decades of experience in the…

Magnolia Launches New Capabilities for Digital Marketers to Measure and Optimize Customer Experience

Digital marketing teams can look forward to more concrete ways of enhancing the customer experience, with new capabilities from the Swiss CMS vendor Magnolia that optimize business goals along the customer journey. While launching these content capabilities at DMEXCO, Magnolia also announced partnerships with Siteimprove and Spryker aimed at reinforcing its abilities to deliver experience-driven commerce. “Digital marketing is becoming more data-driven and Magnolia’s new capabilities give businesses…