Browsing Tag

manufacturing

Rocketium Launches DaVinci, Intelligent Automation For Its Collaborative Design Platform

Venture-funded automation company Rocketium has launched daVinci, an intelligence layer for its collaborative design platform. daVinci automates several steps in creating and managing on-brand banners and videos. This helps enterprises eliminate their hodgepodge of creation, collaboration, and storage solutions. Enterprises face two challenges that became bigger after COVID-19 – the need for more digital content because consumer attention has moved online, and tighter budgets. The biggest roadblock to this is that…

Rockwell Automation Provides COVID-19 Business Update

Company to Report Fiscal 2020 Second Quarter Results on April 28 Rockwell Automation, Inc. provided an update on actions it is taking to align costs with anticipated market conditions in light of the COVID-19 pandemic. “Our first priority is the well-being of all our employees, and we are taking significant steps to keep our people healthy and safe at this time” “Our first priority is the well-being of all our employees, and we are taking significant steps to keep our people healthy and safe at this time,” said…

Video Conferencing Services Provider, IVCi, Lists Four Industries That Can Benefit From Video Conferencing Technology

Numerous industries can utilize video conferencing to increase collaboration, productivity, and communication throughout the entire workspace. Video conferencing services provider, IVCi, lists four industries that can benefit from video conferencing technology. Healthcare. Many hospitals and healthcare facilities can take advantage of the ability to communicate with other doctors and healthcare professionals face-to-face, regardless of their actual current location. Having the freedom to communicate with other problem…

Lessons Marketers Can Learn from Manufacturers – Part 3

...continued from part 2 Getting on Board the Automation Train Manufacturing automation, predicated on an integrated stack where data from all over the plant informs decision-making, has several key impacts on the overall organization. These range from increased labor productivity, reduction of labor costs, improved working conditions and decreased time to market, among others. The same goes for marketing. Once marketers have brought all of their systems together, and begun using all the data at their disposal to guide…

Lessons Marketers Can Learn from Manufacturers – Part 2

...continued from part 1 Leverage Data Wherever It Comes From  Manufacturers have become experts in smashing data silos, taking data from all over the organization to derive business critical decisions. For example, data collected in the production line can improve supply chain efficiencies by evaluating raw material inventory, while data collected by sales and marketing can inform product design. Once they’ve integrated their technology, marketers, too, can unify their data to uncover more holistic insights. This gives…

Lessons Marketers Can Learn from Manufacturers – Part 1

When it comes to industries to steal tips and best practices from, marketers typically look to creative or cutting-edge fields. Too rarely, however, does manufacturing jump to the top of the list. Though technology and the knowledge of how to effectively use it is a top skill for marketing leaders, ignoring important lessons learned from older, established industries like manufacturing is a huge mistake. Not only might marketers miss insights into how to connect better with their customers, they also run the risk of missing…