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Mapping Technology

AerialSphere Launches XP360 Platform to Change how Consumers Experience Maps

Next-Gen Mapping Technology is the First Fully-Immersive, 360-Degree Aerial Mapping Solution Available AerialSphere, the industry leader in delivering immersive aerial experiences, announced the launch of the XP360 platform, which enables users to create their own immersive experiences through the powerful XP360 web application, or integrate the impactful technology into their own platform through the flexible and intuitive XP360 API. XP360 features a simple, user-friendly interface that empowers users to add a new level…

Esri Named a Leader in Climate Risk Analytics Report by Independent Research Firm

Esri, the global leader in GIS, location intelligence, and mapping technology, announced that the independent research firm Forrester recognized the company in The Forrester New Wave™: Climate Risk Analytics, Q3 2020 Evaluation. The Forrester report notes that Esri "leads the pack with robust data, analytics, and visualization capabilities," and "applies spatial data visualization and advanced data and processing technologies to physical climate risk analysis." The report continues, "Esri provides a large ecosystem of…

Esri Named a Leader in Location Intelligence Platforms Report by Independent Market Research Firm

Esri, the global leader in GIS, location intelligence, and mapping technology, announced that the independent market research firm Forrester recognized the company in The Forrester Wave: Location Intelligence Platforms, Q2 2020 Evaluation. The report acknowledges Esri’s leadership in location intelligence technology and highlights the company’s long-term commitment to the development of a shared global geospatial infrastructure. Marketing Technology News: Getting BIMI-Ready: How DigiCert-Valimail Partnership Enforces VMC/…

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to…

Esri and FEMA Provide Free Access to Data and Mapping Technology in Response to COVID-19

Advanced Software Solutions to Aid Non-Federal Governmental Entities Esri, the global leader in mapping and location intelligence,announced that it has been working closely with the Federal Emergency Management Agency (FEMA) to provide its mapping and analytics technology in support of an integrated, multi-agency geospatial platform for supporting COVID-19 response. This includes distribution of its technology to FEMA partner entities and organizations across the country. This collaboration leverages Esri’s enterprise…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

eDataSource Launches First-Ever Email Journey Mapping Technology

AI-Powered Product Provides Unprecedented Insight into How Companies and Their Competitors Reach Consumers on the Path to Conversion eDataSource, Inc., the industry leader in email deliverability and performance optimization, announced the release of a groundbreaking new tool now available to clients who use the company's Competitive Tracker solution: Journey Mapping. An industry first, Journey Mapping provides unprecedented insight into how users respond to sequenced email campaigns, enabling marketers to drill down on…