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Mapping Technology

GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns

Proprietary mapping technology utilizes location targeting to drive customers to specific businesses GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth's proprietary Blueprints™ mapping technology to…

Esri and FEMA Provide Free Access to Data and Mapping Technology in Response to COVID-19

Advanced Software Solutions to Aid Non-Federal Governmental Entities Esri, the global leader in mapping and location intelligence,announced that it has been working closely with the Federal Emergency Management Agency (FEMA) to provide its mapping and analytics technology in support of an integrated, multi-agency geospatial platform for supporting COVID-19 response. This includes distribution of its technology to FEMA partner entities and organizations across the country. This collaboration leverages Esri’s enterprise…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

eDataSource Launches First-Ever Email Journey Mapping Technology

AI-Powered Product Provides Unprecedented Insight into How Companies and Their Competitors Reach Consumers on the Path to Conversion eDataSource, Inc., the industry leader in email deliverability and performance optimization, announced the release of a groundbreaking new tool now available to clients who use the company's Competitive Tracker solution: Journey Mapping. An industry first, Journey Mapping provides unprecedented insight into how users respond to sequenced email campaigns, enabling marketers to drill down on…