SaaS Solution Empowers Brand Marketers to Optimize to Consumer Attention Horizon Media On-Board as First Agency Partner Parsec Media, a pioneer of attention …
Advertising Technology Leader Adam Heimlich Named President of Parsec Media
Parsec Media, the mobile ad network with advanced ad formats and cost-per-second metrics, is expanding its leadership team by adding …
Interview with Marc Guldimann, Founder and CEO, Parsec
"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor …