Parsec Launches Adelaide: The First Performance Tool for Brand Marketing
SaaS Solution Empowers Brand Marketers to Optimize to Consumer Attention Horizon Media On-Board as First Agency Partner
Parsec Media, a pioneer of attention optimization, released Adelaide: the first-ever performance tool for brand builders, improving the way marketers strategize and optimize online advertising campaigns. Adelaide measures brand marketing performance through real-time feedback on consumer attention to help brands drive more lift per dollar.
“Digital advertising has long been perceived as a…