Browsing Tag

Marc Guldimann

Parsec Launches Adelaide: The First Performance Tool for Brand Marketing

SaaS Solution Empowers Brand Marketers to Optimize to Consumer Attention Horizon Media On-Board as First Agency Partner Parsec Media, a pioneer of attention optimization, released Adelaide: the first-ever performance tool for brand builders, improving the way marketers strategize and optimize online advertising campaigns. Adelaide measures brand marketing performance through real-time feedback on consumer attention to help brands drive more lift per dollar. “Digital advertising has long been perceived as a…

Advertising Technology Leader Adam Heimlich Named President of Parsec Media

Parsec Media, the mobile ad network with advanced ad formats and cost-per-second metrics, is expanding its leadership team by adding media trailblazer Adam Heimlich as President. In this newly created role, Heimlich will focus on new revenue streams and products for the firm. He will report to Parsec Media CEO Marc Guldimann. Heimlich led search marketing at Razorfish, and later at Horizon Media, he founded HX, the first tech and fee-transparent trading desk within a major TV agency. HX was named a Top Ten Programmatic…

Interview with Marc Guldimann, Founder and CEO, Parsec

"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor slowing customization down is an outcome to optimize towards."What inspired you to launch a mobile advertising technology platform? I’ve been in digital advertising for a little over 10 years. My first company, Spongecell, pivoted into display advertising after raising money from IPG and I’ve been fascinated with the industry ever since. What are the core tenets of time-based advertising in…