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Mark Zagorski

Telaria Expands EMEA Leadership Team With Appointment of Industry Veterans

Bill Swanson and Carole Dubourg to Help Grow Telaria’s Global Premium Video and CTV Opportunities       Telaria, Inc. , the complete software platform to manage video advertising for premium publishers, has hired Bill Swanson as VP, EMEA to lead the company’s growth in the region. He will report to Telaria Chief Strategy Officer Doug Campbell and will be based out of the company’s London office. Carole Dubourg has also joined the company as Country Manager for France where she is based in Telaria’s Paris office.   Mr.…

Telaria Announces Rama Roberts as Chief Technology Officer

Roberts to Lead Telaria’s Global Engineering Team and Develop Market-Leading OTT Video Advertising Technology Telaria, the complete software platform to manage video advertising for premium publishers, announced the promotion of Mr. Rama Roberts to the position of Chief Technology Officer. Mr. Roberts will lead the company’s growing global engineering organization and is responsible for further developing Telaria's built-for-OTT Video Management Platform (VMP) that facilitates billions of transactions daily. “Telaria…

Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Sizmek Unveils Solution for Advanced TV

Marketers Empowered with AI-Driven Insights Across Linear, Addressable, and Connected TV Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced the launch of a new Advanced TV initiative with plans to roll-out a fully integrated solution across linear, addressable, and connected TV later this year. Today, Sizmek is already a one-stop-shop for linear, addressable and connected TV inventory. Soon, advertisers and media agencies will be able to apply AI-driven…

Telaria Integrates Nielsen DAR to Accelerate TV-Like Buying in Digital Video

Telaria Inc. , the complete software platform to manage video advertising for premium publishers,  announced it has integrated Nielsen’s Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory. Nielsen’s DAR provides advertisers, media agencies and publishers with audience metrics comparable to TV, including age and gender demographics, unique audience, reach, frequency and gross rating points…