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marketing analytics

Is Customer-Centricity Still a Fantasy in Marketing and Sales?

How would you define a Customer Experience strategy for an 'invisible' customer? Despite all the data and analytics that marketers now have access to, the customer continues to be an invisible identity - putting massive barriers in the way of developing a customer-centric approach for Marketing, Sales and Service. The Customer Service industry has transformed dramatically in the last 5-6 years. We have often heard from MarTech leaders debating over customer experience as a destination or a journey. For both cases, we feel,…

Cvent Named Best Overall Event Management Solution Provider in 2019 MarTech Breakthrough Awards Program

Prestigious annual awards program recognizes standout marketing, advertising and sales technology around the world Cvent, a market leader in events and hospitality technology, announced that it has been selected as the winner of the “Best Overall Event Management Solution Provider” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. With more than 2,500 nominations…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019

Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global leader in mobile attribution and marketing analytics, released the 2019 edition of the State of Mobile Fraud, which finds $2.3 billion in ad spend was exposed to app install fraud in the first half of 2019. In conjunction with the release of the report, which finds that a significant portion of fraud is not blocked as it occurs, AppsFlyer announced the rollout of a new feature and protection layer –…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

Marketing Analytics Is the Key to Revolutionize Your Customer Acquisition Strategy | Quantzig’s Latest Article

Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article on benefits of marketing analytics. Companies that gather and store big data in silos struggle with fragmented data that does not reveal a complete or accurate picture of consumers. Without a comprehensive, atomic-level view of customers, it’s difficult to personalize service and deliver optimized experiences. Companies who leverage marketing analytics solutions gain actionable…

Webtrekk and Mapp Successfully Start Their Integration

Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk's Marketing Analytics and Customer Intelligence software into Mapp's Digital Marketing Cloud began. Marketers and data specialists benefit from an attractive, bundled offering that provides a secure, cost-effective, and more powerful alternative to traditional marketing clouds. Following the slogan "The fastest time from Aha! To Clicks", Mapp and Webtrekk combine customer intelligence and cross-channel…

Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform

Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to a blog by co-founder Ben Chestnut, Mailchimp has built an all-in-one Marketing Platform for small businesses and start-ups. From offering a user-friendly Mailchimp Email Marketing tool to rolling out CRM, Analytics and Personalization platform, the Company is eyeing a wider customer base in the MarTech industry. With leaders in the industry already miles ahead in the…

Alight Analytics Introduces Marketing Dashboard Templates for Tableau

Ready-To-Use Templates, Powered by Channelmix Oneview Technology, Allow Marketing Teams to Deliver Advanced, Channel-Level Reporting Faster Than Ever Alight Analytics, the industry leader in marketing analytics, is launching a ready-to-use suite of marketing dashboard templates designed exclusively for use with Tableau Software. The templates are built to work with Alight’s ChannelMix platform for marketing data aggregation and management. Marketers have to establish only a single data connection — to ChannelMix — to…

Next Generation of Infor CloudSuite CRM Now Available

Infor Continues to Help Organizations Enrich Customer Relationships Infor, a leading provider of industry-specific cloud applications, announced the availability of Infor CloudSuite CRM, a cloud-based application that includes sales, customer service, marketing analytics and reporting tools. Part of the Infor Customer Experience suite of solutions, Infor CloudSuite CRM allows companies to manage the full customer lifecycle in one environment, helping them to capitalize on future sales opportunities and deliver exceptional…

Jumpshot Launches Enhancements to Its Insights Platform, Allowing Marketers to Understand Online Shoppers and Competitors Like Never Before

Brands like Unilever, Microsoft, Google and Yelp Are Leveraging the Jumpshot Platform to Better Understand and Connect with Consumers Jumpshot, the only company that unlocks walled garden data, announced the release of two new analytics modules within its Insights platform. Jumpshot Insights, a marketing analytics solution, enables marketers to understand consumers’ entire path-to-purchase online. These new features, Cross-Shopping and Purchase Analysis, detail this path like no other technology can. In addition, Jumpshot…

TapClicks Partners with Snap, Inc. to Deliver Analytics and Reporting Capabilities to Snapchat Marketers

Snapchat Ads Manager Integration Will Enable Marketers to Create Actionable Marketing Insights Using TapClicks' Unified Marketing Analytics Platform TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, announced a strategic partnership with Snap, Inc. to integrate Snapchat into the TapClicks Connector Marketplace. Through this partnership, marketers using Snapchat's business services, such as ads, sponsored geofilters, lenses and more, will now be able to harness the power of the…

AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond

People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in…

Highspot Wins Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution Awards

Recognized with Two Prestigious 2018 MarTech Breakthrough Awards for a Solution that Improves Both Sales and Marketing Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, has been selected as the winner of the “Best Overall Sales Enablement Software Solution” award and the “Best Content Performance Management Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology…

FocusVision Wins Award for Outstanding Innovation for Customer Experience Management

Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry , announced that FocusVision, a full-spectrum insights and analytics technology solutions provider, has won the 2018 MarTech Breakthrough Award for outstanding innovation in customer experience management. “FocusVision already has a stellar reputation for its market-leading…

Revcontent Recognized with “Best Overall AdTech Solution” Award

Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall AdTech Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. “We are honored to be recognized as the Best Overall AdTech Solution by MarTech Breakthrough,” said CEO John Lemp. “This award is a true representation of the work that our team has put in to ensure that the…

TechBytes with Ben Gaines, Group Product Manager, Adobe

Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions Q2, 2018. Adobe scored the highest points in insights, action, usability, product road-map and vision, and partner ecosystem. Following this announcement, Ben Gaines, Group Product Manager, Adobe spoke to us about the state of Marketing Analytics and why Adobe Analytics is a more refined product than the rest of the competition.Tell us about your role at Adobe and the team and…

Interview with Josh Mueller, Global Head of Marketing, Dun & Bradstreet

"Creativity and breakthrough ideas are as important as ever, but those that also effectively leverage data inspired decision-making simply perform better."Tell us about your role at Dun & Bradstreet and how you got here. My role is to lead all marketing functions including go-to-market strategy, demand generation, brand, digital, customer marketing, messaging, content, field marketing, sales enablement, events, analytics and operations. I joined Dun & Bradstreet three years ago and was named Global Head of…

Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data Just five years ago, the majority of shoppers placed TV ads as the primary source of knowledge for new product discovery, closely followed by friends and family. Now, Digital e-commerce is a tricky place. The consumer path in the buying cycle has grown wider and more complex with time. Location data is a very powerful tool for marketers to…

Scandinavian Airlines Brings on Neustar to Measure Marketing’s Impact on Key Business Drivers

Leading European Airline Selects Unified Measurement and Analytics Solution for Data-Driven Marketing Mix Insights Neustar, Inc., has announced that Scandinavian Airlines, selected Neustar’s advanced marketing analytics solution to understand the impact of its marketing contributions on sales. Scandinavian Airlines sought a partner like Neustar to drive a greater impact of its marketing activities and to pinpoint more efficient marketing investments. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You…