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Marketing Architects

Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement

Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact (NMI) with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets. Marketing Architects is a Minneapolis-based advertising agency that drives rapid growth and solves complex business challenges…

TechBytes with Matthew Hultgren, VP of Analytics at Marketing Architects

Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analytics team at Marketing Architects, and it’s my responsibility to help our clients understand their data and how it impacts results. Ultimately, we’re helping clients achieve transformative growth through television. We’ve heavily invested in an abundance of groundbreaking technology over the years, creating our own proprietary platforms that are second to none. And we’ve strategically partnered with outside parties to…

Marketing Architects Meets Massive TV Demand with New Hires

Ad Agency Increases Staff by 12% to Support Its Rapid Growth of Tv Advertisers More digital marketers are seeing firsthand what TV advertising can do. With the right strategy, a single TV spot can cause a dramatic lift in every relevant online marketing metric. Minneapolis-based Marketing Architects, the broadcast advertising agency, has refined their attribution models to quantify TV’s online impact, allowing advertisers to confidently grow budgets. Marketing Architects announced four new hires to keep up with demand for…