Browsing Tag

Marketing as a Service

Open Road Integrated Media Promotions Underscore Company’s Marketing-as-a-Service Platform

Open Road Integrated Media (OR/M) announced the restructuring of its marketing and business operations teams. These changes underscore the company's focus on innovation, efficiency, scalability, and tech and data as the driving forces behind its Marketing-as-a-Service (MaaS) initiatives, which have contributed to a 40% year-over-year increase in revenue in 2020. With a proprietary marketing platform the technology, data, and marketing teams are working to lift sales on more than 30,000 titles it currently markets. OR/M is…

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market

IEEE Globalspec Catalyst Will Provide Industrial Marketers with a Platform Designed to Simplify and Improve Marketing Strategy and Outcomes IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, announced the release of IEEE GlobalSpec Catalyst: the premier Marketing as a Service (MaaS) platform for the small and midsize business (SMB) industrial market. The primary goal of IEEE GlobalSpec Catalyst is to simplify the…

eTrigue Launches Turn-key Marketing as a Service

eTrigue Helps Organizations Quickly Scale Marketing Efforts with On-Demand Creative, Content Development and Automation eTrigue Corporation, the ease-of-use leader in cloud-based marketing automation, announced new Marketing-as-a-Service offerings filling the gap for content, creative and campaign development helping organizations to rapidly generate more qualified leads and accelerate their growth. The eTrigue service offerings complement its award-winning DemandCenter marketing automation platform and are available to…