Marketing-as-a-Service: Key Fundamentals

Today, we have everything-as-a-service. Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas).


What is it?

And how is it different from the conventional or digital marketing we have known for decades?

Will M-a-a-S do us any good?


Let us dig in to find out more.

In simple words, Marketing-as-a-service is the delivery of end-to-end marketing by a third party. It includes the delivery of marketing services from the initial strategy-setting right through to reporting successes or failures. One advantage of this type of marketing is that it does not require any on-site staff or additional marketing budget.

How does Marketing-as-a-services (MaaS) work?

With MaaS, a business or enterprise, or brand can hire an external company to take care of its many marketing activities. While the business has complete control over the ongoing project, it might not be directly involved with the minute details and execution. In this way, the business has time to pay attention to other core responsibilities.

The external sources help a business to develop creative marketing strategies, create relevant content, and execute the campaign over multiple media platforms such as print and various digital media.

Businesses offering marketing-as-a-service offer many different services and approaches to improve your marketing efforts, these include:

  • Insights and analytics
  • Search Engine Optimization
  • Content Creation
  • UI and UX design
  • Ongoing scheduling and planning

MaaS is considered the best of all. It offers expert consultancy and support; the team puts into practice everything as a single unit. MaaS allows a brand to do and receive more for less – less time, money, resources, and money. Each client can decide for how long they want to work with the MaaS provider.

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The future of marketing is here – Marketing-as-a-service

Marketing-as-a-service is the future of B2B marketing. As the system allows a combination of flexibility along with long-term strategic planning, without disrupting other marketing plans. This flexibility is critical for modern-day marketing, which requires a range of specialist expertise. Other areas include strategy & research, content creation & design, deployment, paid search, paid social & organic social, tracking & analysis.

Where having an in-house team can increase the marketing budget, most businesses are looking forward to engaging with a MaaS partner. As MaaS providers offer flexible marketing solutions with their strategies, contracts, and planning, the flexibility benefits the unpredictable nature of modern businesses.

MaaS can be useful for:

  • Startups that need targeted marketing but lack the budget or time to build a team.
  • SMEs planning to launch a new product with new marketing requirements.
  • Businesses looking to add on or pivot to a new marketing direction.
  • Companies who have had their growth wall, but now need a fresh start with new leads and develop new customer experiences.

Taking up MaaS services would mean taking up a subscription including complicated expertise for planning, executing, and tracking modern marketing entails.

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How does MaaS work for you?

If you want MaaS to work for you, you need to find the right provider to work seamlessly with your in-house marketing team. You need MaaS to be easy, freeing up your time to focus on other business areas.

Some of the top MaaS providers:

1. Gripped

Gripped, a powerful MaaS provider is helping sales leaders, founders, and marketing teams to earn the trust of prospects and customers. The team leverages a combination of content marketing, SEO, automation, market understanding, and paid media to help the brand differentiate itself before the competitors get out of their beds.

2. Vdigital services

VDS is one of the fastest-growing digital marketing agencies in the US, proudly operating successfully in more than 300 American cities. They specialize in helping users succeed in the mobile-digital space. They can handle organic SEO, local SEO, paid media, web development, social media management, and other online display advertising under one roof.

3. Inflowing

Inflowing is known as an agile agency for an evolving marketing world. They are a team of marketing specialists bridging the gap between in-house hires and creative consultants. They offer similar services as any professional digital marketing agency with an added benefit of additional headcount. They provide personalized campaigns to suit the needs of the business. The team blends within your ecosystem easily.

4. Brighttail

It is a high-tech B2B marketing agency aimed to help ambitious tech companies to increase their customer demands. Brighttail’s MaaS packages get you a complete team of marketing experts to manage and execute growth initiatives for a fixed monthly fee.

A little research on each of them shall help you find the right MaaS provider for your business.

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