Open Road Integrated Media Ignition Announces Its Marketing-as-a-Service 2020 Results
Usage grows as more publishers funnel more titles into Marketing as a Service (MaaS) Platform
Participating Publishers See More Than 36% Increase in Revenue
Open Road Integrated Media (OR/M) today announced financial results for 2020. The 70 clients participating in OR/M's Ignition MaaS range from small to mid-sized to top six publishers. On average those clients received 36.4% more revenue last year than they had earned on the titles before they were placed in the program.
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