Browsing Tag

Planning

WarnerMedia Joins Comscore’s National Addressable TV Measurement Trials

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that WarnerMedia is the first national programmer to formally participate in Comscore's National Addressable TV programmer trials. Starting in late 2020, WarnerMedia has executed national addressable campaigns across multiple MVPD platforms, with detailed aggregated measurement powered by Comscore. WarnerMedia is first to pilot test the program enabling leading programmers to execute and measure their…

Comscore To Present Annual State Of OTT Webinar On Latest Usage Trends

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce its annual State of OTT Webinar is taking place on June 24 at 2pm ET. The webinar, featuring Senior Director of Product Management James Muldrow and Senior Vice President of Commercial Tara Gotch, will shed light on how U.S. consumers have engaged with OTT content and devices during the 2020 pandemic and beyond. Marketing Technology News: Veriff Releases New Anti Money Laundering Compliance…

Hubb Event Planner Survey Finds Vast Majority Now Experienced In Planning Virtual Events

Hubb CEO says planners are looking to a hybrid future Hubb, a leading virtual, hybrid, and in-person event software platform, today announced data findings from its 2021 Spring UNTETHERED Design-a-thon Event held in mid-March. The findings confirm the pandemic forced a major change within the industry, with a staggering 83% of event professionals surveyed confirming they now have experience hosting and/or planning a virtual event, versus only 45% surveyed in the May of 2020. Marketing Technology News:Tricor Group…

Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer

Appointment reinforces Comscore's commitment to analytical acumen and media cross-platform product innovation Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue to guide the development of all Comscore methodologies across all platforms. Marketing Technology News: MarTech Interview With Daniel Sztutwojner, Chief Customer Officer And…

MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format

MNI launches Reimagine campaign leveraging the new format MNI Targeted Media (MNI), a division of the Meredith Corporation and its targeted media strategy, planning and buying company, today launched its proprietary bookazine cover wrap advertising format, serving as an extension of its targeted cover wrap advertising offerings to bookazines produced by Meredith Premium Publishing (MPP). Marketing Technology News: Unit4 Announces Strategic Growth Buyout by TA Associates For A Transaction Value In Excess Of US$2……

Comscore Senior Vice President John Bulgrin To Participate In Upcoming Adweek Connected TV Webinar, Sponsored By LiveRamp

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that Comscore Senior Vice President John Bulgrin will participate in Adweek's upcoming webinar titled 'How to Advance Your CTV Planning Game: A Whole New Kind of Channel Surfing' on March 24, 2021 at 1pm ET. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities As the media ecosystem continues to shift, advertisers need to adapt quickly to understand viewership…

How Every Marketer Can Learn Basic Project Management Skills (And Why They Should)

If you’re a marketer, then at some point, you’ll need to manage a project. This can be an intimidating prospect if you’ve never taken the lead on a project before. However, developing basic project management skills can be invaluable no matter where you’re at in your career. This is true whether you’re a Manager guiding your team, a middle-Manager taking your first steps toward leading campaigns, or an entry-level staffer looking for a way to move up. You don’t necessarily need to become an expert in this area. You…

How to Document Your Content Marketing Strategy

Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing. But, it’s much easier said than done. Developing and publishing content takes careful planning. You need to research and stay consistent to generate sales or leads. You’re probably already using various platforms to produce content and understand that it requires great organization.…