Browsing Tag

search engine optimization

Unveiling the Truth about the Most Common Digital Accessibility Barriers

We live in a digital world, where everything from work and education to shopping and governmental functions can be done with just a few clicks. The internet has truly changed almost every aspect of our day-to-day lives. Unfortunately, not everyone can enjoy the benefits the internet has to offer. Most people with disabilities are still unable to access the Web. Currently around 10% of the world's population, or roughly 650 million people, live with a disability. The good news, however, is that the demand for digital or…

Web.com Group Launches New Lineup of “Pro” Services to Help Small Businesses Build Websites and Enhance Search Engine Optimization

Professional services designed for customers that do not have the time or expertise to design their own website or master SEO Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected world, announced the introduction of Pro Website and Pro SEO Services, two new products that offer the human touch when it comes to building websites and optimizing SEO. Pro Website and Pro SEO Services are ideal solutions for small businesses on a tight budget who want attractive…

Moz Adds Two Tech Founders With Digital Marketing Expertise to Board

Moz, Inc., the leader in search engine optimization technology, announces the addition of two board members, Asia Orangio and Tara Reed, joining previous members Sarah Bird, CEO of Moz, Michelle Goldberg, general partner at Ignition Partners, and Brad Feld, managing director of Foundry Group. Both Orangio and Reed are CEOs and founders of their own companies, with robust experience in the technology, digital marketing, and SaaS industry. Orangio is CEO and Founder of DemandMaven, a SaaS mentor for both GrowthMentor and…

Moz To Update Proprietary Page Authority Metric to Better Predict Ranking Ability

The newest iteration of Page Authority will provide SEOs insight to more accurately gauge page strength and help identify where to take action Moz, Inc., the leader in search engine optimization technology, announces an upcoming update to the algorithm behind Page Authority, bringing a more accurate prediction of a page’s ability to rank on a search engine results page (SERP.) The Page Authority metric is powered by a machine-learned, neural network model that uses more than 40 link-related factors to gauge a page’s…

Moz Connects Leading SERP Analytics Product to Google Data Studio

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization Moz, Inc., the leader in search engine optimization technology, announces the release of six Google Data Studio Community Connectors for Moz’s product, STAT, which offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. These connectors enable users to send their STAT data to Google Data Studio to build powerful,…

Moz State of Local SEO Report: 51% of Businesses Will Continue to Invest in New Marketing and Operations

SEO leader publishes local marketing report providing actionable insights and strategies to connect people to their communities Moz, Inc., the leader in search engine optimization technology, today announces The State of Local SEO: Industry Report 2020. The report details how marketers deploy local-SEO tactics and offers new insights for agile, future-forward strategies. Including data from both during and pre-COVID-19 regulations, the report surveyed 1400+ professionals working in local marketing from December 2019 to May…

4 Creative Ways to Drive Website Traffic

(Family Features) Consistent website traffic is an essential building block for a successful online business. While paid ads and search engine optimization are valuable strategies, there are some lesser known, but equally effective, ways to attract potential customers to your website or funnel Successful entrepreneurs can be powerful resources for business owners who are eager to build their businesses online. For example, entrepreneur Russell Brunson started his first online company while he was in college. Today, he is…

marketgoo Announces Partnership with WHMCS

Global Search Engine Optimization (SEO) tools provider marketgoo has partnered with WHMCS, a leading automation solution for web hosting companies. marketgoo will be available in the WHMCS marketplace MarketConnect, a digital services platform from WHMCS that enables hosts to buy and resell value added services through one single centralized platform. “We focus on simplifying SEO for our users so they can leverage it to achieve online success,” said Wences García, founder of marketgoo. “Making easy SEO tools available to…

COVID-19 to Impact B2B Marketing Budgets and Programs, According to Aggregage Survey of 450 B2B Marketers

Online Events, Webinars to Replace Live Events in 2020 Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 on 2020 B2B marketing plans. More than 450 B2B marketing professionals responded and provided details about how they expect to adjust their marketing plans because of the pandemic. The survey was conducted in late March by B2B Marketing Zone, a site and newsletter for B2B marketers, and Webbiquity LLC, a…

The American Marketing Association And The Digital Marketing Institute Form Strategic Partnership To Deliver Industry-Leading Training And…

Dual Certification Program Empowers US Marketers to Enhance and Maintain Digital Skillset, and Enables Organizations to Future-Proof Marketing Teams The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S. Through a new strategic partnership, the two industry powerhouses will deliver a unique dual training and certification program that will help to transform careers and future-proof…

Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl

Frequently recognized as the best search engine optimization company in Denver, Boulder SEO Marketing has teamed up with Bubbl, a multichannel and international content marketing agency, to better serve its growing customer base around the globe Boulder SEO Marketing, a full-service digital marketing agency, announced that it has teamed up with Bubbl, a leading provider of integrated and multichannel content marketing solutions, to expand its global reach and to grow its multilingual content development offerings further.…

Nielsen Brandbank and SKU Ninja + WhyteSpyder Launch Strategic Alliance

Agreement Strengthens Nielsen Brandbank's Ability to Combine Best-In-Class Product Content With Rich Media to Improve Consumer Engagement and Informed Purchasing Decisions Nielsen Brandbank, the world's largest provider of digital product content for eCommerce websites, mobile shopping apps, merchandising, and marketing, has formed a strategic alliance with industry-leading rich content experts, SKU Ninja + WhyteSpyder to extend the Nielsen Brandbank Connect offering. The global alliance strengthens Nielsen Brandbank's…

How Translating Subtitles and Closed Captions Boosts Video Content Marketing

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues. Current Digital Marketing trends are pushing constantly to greater globalization of translated Video material and Content Marketing. Your…

Why SEO Shouldn’t Be an Afterthought

When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they push for paid-for “performance” – but they do so at their peril. They have forgotten about the power of organic search, preferring to invest instead in paid activity that is more easily measured and brings short term results. Yet this focus on performance at the expense of brand is short-sighted. At a time when budgets are being squeezed ever downwards, integrating organic…

Moz Launches Report Templates for Faster, More Simplified Reporting

Nine report templates are available for Moz Pro customers to help illustrate impact, growth and results for stakeholders Moz, Inc., the leader in search engine optimization technology, announced nine reporting templates available in Moz Pro’s Custom Reports. These time-saving templates are rooted in popular workflows within the Moz Pro app and help simplify reporting, giving users more relevant ways to disclose hard-earned growth for stakeholders. The nine report templates are: Competitive Analysis Overview, Full…

Rise Digital Media Now Offering Digital Marketing Services in Melbourne and throughout Victoria

Rise Digital Media a Full-Service Digital Marketing Company Announced That They Are Now Expanding Their Digital Marketing Services in Melbourne and throughout Victoria Rise Digital Media, a full-service digital marketing company serving Adelaide since 2016, announced that they are now expanding their digital marketing services in Melbourne and throughout Victoria. Currently, Rise Digital Media specializes in web design, Google AdWords, Search Engine Optimization,…

Top 5 Best SEO Service Agencies in Dubai

In today’s internet age it is imperative to hire a good SEO (Search Engine Optimization) service agency to boost your business website’s ranking in popular search engines and derive the utmost mileage from your Digital Marketing efforts. Benefits of Using a Digital Marketing and SEO Service Agency - The agency employs experts who perform deep research on Marketing strategies and implement them in an effective manner to drive results. - These specialists can work on several of your campaigns on multiple channels…

One Hundred Best SEO Companies Announced by topseos.com

The Independent Authority on Search Vendors, Topseos.Com, Has Announced Their List of the Best Search Engine Optimization Companies for the Month of December 2019 The independent authority on Search vendors, topseos.com, has announced their list of the best search engine optimization companies for the month of December 2019. The published list of the best identifies SEO companies that consistently produce high quality SEO services that satisfy the expectations of their customers. Companies are ranked according to their…

Top 5 Best Digital Marketing Agencies in Dubai

Marketing has been the name of the game for decades now. You can have a good product but if your customers don’t know about that product, or why it's good then you won’t be selling any of those, hence Marketing. A Digital Marketing agency is the need of the hour when it comes to Marketing in the 21st century. The target audience of 2019 is spending most of its time on the internet and Digital Marketing allows you to target those people using popular social media platforms, websites and other advertisement channels. With…

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector? When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or…