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staff writers

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…

Digital Marketing Statistics Towards the End of 2018

The Report Intends to Shed Light on the Performance of Digital Marketing Through 2018 A total of $628.63 billion was spent on digital advertising in 2018. Here is an overview that breaks down this spend between four core functions of media advertising. The functions are Google Paid Search, Organic Search, and Social, Display and paid Social, Amazon Ads. All the findings are for the fourth quarter of 2018 with the percentages in YoY unless mentioned otherwise. Google Paid Search The fourth quarter of 2018 saw total…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

Data Storytelling: An Emerging BI Tech You Can’t Miss in 2019

Today, we dive into the most cutting-edge component of BI tech that data analysts are eyeing closely in 2019 — Data Storytelling Business Intelligence (BI) is slated to be a definitive area in the SaaS and analytics industry. The state of BI is observed to be fluid and dynamic, largely due to the disparity in the way various organizations define their IT goals and data modeling processes. According to the latest Forbes report, “organizations that are successful with analytics and BI apps define success in business…

AI Beyond 2020: What Makes the Tech Tick?

We thought of starting a new series on what AI roadmaps could look like in 2020. In AI beyond 2020, we discuss the technology ideas, trends, and insights from leaders, analysts, and tech journalists. In a group discussion with our AI “wordsmiths’, we felt bombarded with questions, including– What do you think about AI beyond 2020? Will it make you more dollars? Will your job be easier in 2020? What makes the technology a go-to-topic for discussion among decision-makers?  Who could answer those better than practitioners…

Exploring Marketing Analytics, Social Media Integrations and User Scopes for Twitch

Top Picks from Martech Series. Last Week Our staff writers covered Marketing Analytics, Social Media Integrations and user scope for Twitch. Original MarTech Insights from the Week Gone By Seven Things You Should Know About Marketing Analytics Complete Lifecycle of Web Marketing from a Bird’s Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns. Integrating AI with Social Media Marketing to Persuade Profitable Markets Together, AI and Social Media Could Help Marketing Teams…

APPSPIRE.me acquires experienced app development team for iOS and Android

Appspire.Me, A Mobile App Marketing Agency Based In Austin, Tx Acquires Experienced App Development Team For iOS and Android APPSPIRE.me, one of the first companies to specialize in mobile app marketing, has officially brought on a team of experienced developers to ensure client success from start to finish. APPSPIRE.me is a leading mobile app marketing agency that traditionally specializes in maximizing downloads, user engagement, and media coverage. Now, they have extended their services to facilitate client success…