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Marketing Budget

Thought Leadership Strategies to Delve Into New Opportunities

What is your approach towards knowing about the future of the market? How do you think about the future of your customers? Does your company have a dedicated team of people who can influence the industry? Do they share unique insights about the market in which their business resides? The answer to all these questions that have been asked above should be given through a thought leadership strategy. According to a recent survey conducted on Survey Monkey reveals that 65% from the 1000 plus surveyors say that…

Building a B2B Marketing Budget for Uncertain Times

The pandemic is prompting B2B marketers to revisit their budgets and outreach strategies. There’s never been a better time to implement revenue-focused metrics so you can allocate spend more efficiently. To bend the curve and save lives during the COVID-19 crisis, people stayed home, and businesses scrapped roadshows, conferences, and other events. Some companies reduced staff and slashed budgets, and millions are working from home. While this disruption affects people’s lives and livelihoods, it also has a major impact…

Conventional Wisdom Suggests It’s Time to Start Preparing Your Marketing Budget for a Recession. Here’s Why You Shouldn’t

Even the top of the world isn’t immune to the Coronavirus. China has shut down, the Tibet side of Mount Everest and Nepalese authorities have ended all expeditions on the South flank for the rest of this year's climbing season amid the worsening global pandemic. It’s increasingly becoming apparent that the coronavirus is going to cause an economic slowdown.  The travel industry has been sent into a spiral. Conferences and major events such as SXSW have been canceled. Even college and professional sporting events are being…

What’s Expected of Marketing in 2020

The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content Marketing in correlation with the demands from consumers and a significant increase in the use of Chatbots. With Digitization and Automation slowly becoming less admirable due to its lack of meaningful engagement, Marketing is appearing to become more humanlike once again. Here are my…

Key Challenges Every Solopreneur Faces, and How to Overcome Them

Research shows that around 7.5% of working people fall into the solopreneur category in the United States: that’s nearly 16 million people. Though the number is impressive, only 33% of solopreneur businesses survive for ten years or more. Large companies have entire departments to educate and empower their workforce, whereas solopreneurs often miss out on such resources. Being a solopreneur is not just about independent schedules or work from anywhere. Right from discovering and establishing a business niche to dealing…

Hacking the Gordian Knot: Spinning Business Gold from Financial Marketing Budgets

Armchair analysts often view CMOs as either visionaries whose out-of-the-box thinking could change business fortunes of their firms, or as timorous also-rans, who, saddled with the weight of irrational expectations, barely manage the demands placed upon their time by cantankerous stakeholders. The Gordian knot that CMOs and their Marketing teams are forced to contend with, often does not have a neat ‘Alexandrian’ solution to it. Apart from trying to gain some sort of a foothold in slippery digital waters, marketers, today…

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package

New Program Solves Unique Needs of DMOs Looking to Tie Together Multiple In-Market Campaigns and Prove Total Economic Impact Sojern, the leading provider of digital marketing solutions for the travel industry, announced a new Digital Co-Op Program designed to benefit destination marketing organizations (DMOs) and local hotel and attractions marketers across North America. Historically, co-op programs, in which a DMO integrates its marketing budget, campaign strategy, and overall KPIs with local area hotels and…

Prime Day Prep: 4 Strategies for the Day

The deadline to submit deals has long since passed, Amazon's purchase orders have been placed, and vendors and sellers have packed their inventory, ready to be loaded on trucks if not already in transit to Amazon's fulfillment centers. And now it's official: Amazon announced that Prime Day 2019 will begin at midnight on July 15th and run to the end of July 16th – full 48 hours. In anticipation of another record-breaking Sales event, Amazon advertisers are gearing up to get the most out of Prime Day. In the past, many…

Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics

Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful and dynamic metric for marketing teams, yet it is still vastly underutilized and misunderstood. CLV (also called CLTV, LCV, or LTV marketing) has been discussed by marketers for years, but a recent study showed that 66% of marketers surveyed were still unaware of what it really means. What’s more, 76% felt their companies were not using CLV effectively. Customer Lifetime…