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    • MarTech Interview Series
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
    • Tech Bytes
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Behind Brand Storytelling: What Makes Your Website Story Work
        Behind Brand Storytelling: What Makes Your Website Story Work
      • Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
        Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
      • Should You Trust SSAI in CTV Advertising?
        Should You Trust SSAI in CTV Advertising?
      • Predictions Series: Top 10 Trends in Digital Advertising in 2020
        Predictions Series: Top 10 Trends in Digital Advertising in 2020
      • 10 Terrible Ways to Start a Presentation
        10 Terrible Ways to Start a Presentation
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
    • MarTech RADAR
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    • Data Management Platforms
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Marketing Content

AI + Intent Data: The Key to Ending Inefficient Marketing Tactics
Guest Authors

AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help …

Liz RoncoOctober 11, 2019, 1:30 pmOctober 11, 2019 1 874
Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers
Guest Authors

Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers

Privacy issues are front and centre in our major economies. Talk of regulation is in the air everywhere; not just …

Jean BelangerSeptember 26, 2019, 10:32 pmSeptember 26, 2019 0 546
Leveraging the Content Lifecycle to Maximize ROI
Guest Authors

Leveraging the Content Lifecycle to Maximize ROI

Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, …

Lisa SharapataSeptember 18, 2019, 11:15 amSeptember 18, 2019 0 631
Seven Tips to Make Your Email Marketing Campaign More Irresistible
Email Marketing

Seven Tips to Make Your Email Marketing Campaign More Irresistible

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email …

MTS Staff WriterSeptember 13, 2019, 8:00 pmSeptember 13, 2019 1 1849
PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers
Sales & Marketing

PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and …

PRNewswireFebruary 18, 2019, 7:34 pmFebruary 18, 2019 1 1099
Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation
Guest Authors

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of …

Annemarie CrivelliFebruary 22, 2018, 8:29 pmFebruary 23, 2018 0 2855

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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