Marketing Content

Demand-generation specialist uses Planning and Measurement Suite to locate likeliest converts Companies seeking to amplify the impact of their thought leadership should look to Bombora’s Planning and Measurement Suite. That’s the word from…
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Acquisition cements leadership; strengthens offerings in the AI content marketing space Copysmith, a leading provider of AI-powered marketing content and copywriting software has acquired Frase and Rytr, launching Copyrytr; a collective of…
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- New research demonstrates how far Machine Translation has come to accurately translate marketing and website content - A new study on the accuracy of AI and Machine Translation (MT) software has shown the tools are more accurate at…
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Content Matrix = a visual aid that helps in organizing your content. Undoubtedly, content matrices are powerful tools to help develop a high-level marketing strategy and assess its execution. So, what does a content matrix look like?…
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Greg Sheppard, CMO at Templafy chats about a few top content marketing trends in this catch-up with MarTech Series: _________ Welcome to this MarTech Series chat Greg, take us through your marketing journey through the years and what…
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Personalization is crucial to today’s marketing and sales workflow. Not only does improved personalization drive better customer responses, it can deepen customer relationships and lead to better long-term customer loyalty. In a digitized…
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Consumer insights platform, DISQO, and Do The WeRQ – a grassroots organization working to increase LGBTQ+ representation and share-of-voice in the advertising industry – have released new research on Americans' views of LGBTQ+…
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SEO Experts Share 3 Insights Into The Importance Of Social Media For Search Engine Rankings By PK SEO As social media continues to dominate how we communicate with each other, businesses have been improving their digital marketing…
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Messenger Marketing is one of the latest marketing strategies that use messaging platforms such as Facebook Messenger, WeChat, WhatsApp, Telegram, etc., for marketing purposes. Messenger Marketing can work wonders by generating leads,…
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Following the best practices for web design in 2021 ensures your website is optimized for the users and search engines algorithms. Your website is the most valuable asset in the online world. It reflects your brand identity and business…
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Travel Brands recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance of using authentic social media and marketing content for travel-related industries as they…
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Salsify, the Commerce Experience Management (CommerceXM) platform that helps brands and retailers win on the digital shelf, announced the release of an exclusive workflow library stocked with pre-built templates capable of helping brands…
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Wise Agent CRM has made updates to its real estate team management to foster seamless communication and sharing between linked accounts. The new updates include features that encourage a team's accountability and success, even when…
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Kaleidoscope, the leading digital marketing company for orthodontic practices announces our descriptive, illustrative journey through our new One Stop Shop's Wheel of Services...first stop: Marketing Technology News: Helium…
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Customer value management trailblazer DecisionLink unveiled the next generation of ValueCloud, a significant new release for the industry’s first and leading enterprise platform for customer value management (CVM). The platform’s new…
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TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content TAKUMI appoints Jim Meadows as Chief Strategy Officer to lead TAKUMI X TAKUMI, the world’s leading influencer…
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Updated digital suite provides brands and agencies with quick solutions to common problems in content discoverability Few comms solutions are one-size-fits-all, and digital content is no exception. MultiVu's new Digital Content Studio…
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The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from…
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Global leader in luxury goods will create immersive brand experiences across social channels Sprinklr, the leading Customer Experience Management platform (CXM), today announced that the Prada Group, a global leader in the luxury goods…
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There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in…
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