marketing data

Cint Group AB, a global leader in research technology, and Kantar, the world’s leading marketing data and analytics company announced a significant partnership. This forward-looking extension to the existing relationship solidifies Cint’s…
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New Research Highlights the Impact of Where the Future of Advertisement is Heading and Positions Rembrand at the Forefront of This New Technology A new study conducted by Kantar, the world's leading marketing data and analytics company,…
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Supermetrics, a leading marketing intelligence platform, has unveiled its 2025 Marketing Data Report, providing an in-depth look at the trends, challenges and opportunities for marketing measurement. Drawing insights from 6,000 businesses…
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Aspire North, in collaboration with Experian Marketing Services (EMS), has announced the launch of the Aspire Data Network (ADN). This self-service audience intelligence platform provides Aspire North’s customers direct access to Experian’s…
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In the era of digital transformation, the connection between data architecture and modern marketing has become increasingly significant. Data architecture, the backbone of digital infrastructure, plays a crucial role in shaping marketing…
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Jon Moran, Head of MarTech Solutions Marketing at SAS chats about the importance of focusing on responsible use of AI in modern marketing in this martech catch-up: _______ Hi Jon, tell us about your role at SAS and more about your tech…
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Data analytics has revolutionized marketing practices over the years, transforming it from a creative process into a data-driven science. It has enabled marketers to understand customer behavior, measure campaign effectiveness, and make…
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New offerings make it simple for brand marketers to accelerate, extend and assess data standard strategies. Claravine, The Data Standards Company, announced a suite of enhanced solutions, including a new industry metric, the Data Standards…
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As Artificial Intelligence (AI) becomes a crucial part of the marketing landscape, various concerns around AI bias are mushrooming. Bias, whether unintentional or systemic, can skew marketing data, leading to flawed insights and strategies.…
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The evolution of the relationship between martech, marketing data and AI has transformed the way businesses understand and engage with their target audiences. Initially, marketing data was primarily used to track basic metrics and measure…
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Uncover how modern marketers use social listening to drive prospecting efforts along with the latest in martech from this week's marketing tech highlights: Marketing Quote-of-the-Week! Outside of adopting better tech there needs to be…
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New research explores how enterprises use a data foundation layer for both intelligence and activation, and how this layer is undergoing transformation A new white paper released from Winterberry Group, a strategic advisory consultancy,…
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Overview of Digital Ad Frauds Digital advertising has revolutionized the way businesses reach their target audience. However, with its immense potential comes a dark side: digital ad fraud. This deceptive practice involves manipulating ad…
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Versium for Sheets™ integrates robust APIs directly into spreadsheets where customer data lives Versium, a leading data technology company, today released Versium for Sheets™, a new Google Sheets Extension that seamlessly integrates…
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There is a saying that “The strength of the team is each individual member. The strength of each member is the team.” Similarly, marketing operations cannot function smoothly if the team is not working in coordination. Only one person is…
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This partnership will bring the power of Narrative BI to Semrush users and customers through a new app version of the Narrative BI platform. Narrative BI Partners with Semrush to Amplify Website Analytics For Digital Marketers In…
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Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce Vistadash as a winner of the 2023 AWA Award in the Business…
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Hevo Data enables joint customers to build end-to-end solutions on Snowflake's Data Cloud that accelerate data-driven decision making. Hevo Data, the intuitive data pipeline platform, announced that it has been recognized as an Integration…
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Marketing ideas can come in plenty. What matters is smart end-to-end execution with use of the right martech and appropriate marketing processes. Even with the smartest of ideas though, several marketing teams can often feel like as though…
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Omneky, an AI-driven marketing platform, announced that it now offers personalized prompts for image generation by combining the power of GPT-3 and marketing data. The platform's innovation will fine-tune its text prompts and improve the…
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