Browsing Tag

marketing efficiency

Rackspace Technology and Google Cloud Deliver Retail Sales and Marketing Efficiency for Eagle Eye

Rackspace Technology has expanded its support and services for Eagle Eye, by migrating the retail SaaS technology firm's digital marketing platform, Eagle Eye AIR, to Google Cloud, resulting in a 30% improvement in speed for point of sales transactions. Eagle Eye AIR powers some of the world’s largest customer loyalty and marketing promotion programs. The platform integrates several business management and sales systems to help retailers deploy hyper-personalized campaigns to drive customer acquisition and retention.…

Springbot Launches Integration with Zapier to Help eCommerce Retailers Improve Marketing Efficiency and Automate Data Import

Merchants Able to Bring Valuable Subscriber Data from Thousands of Apps into Marketing Automation Platform Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier, enabling retailers to import data from thousands of applications into the Springbot platform. "In every marketing department today, there are numerous tools that are running independent of each other and collecting various data sets. It's the nature of martech and despite the rise of…

Why You Should Consider Embedding Analytics into Current Business Processes

A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story. During the course of this engagement, the marketing analytics experts at Quantzig helped the client to devise a robust marketing mix model to systematically gauge the effectiveness of individual marketing channels. Marketing mix modeling is a statistical technique that performs several multivariate regressions on sales and business…

iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms

iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and decipher China’s complex media landscape and maximize advertising efficiency. Grace Huang, founder and CEO of iPinYou, stated, “iPinYou values highly the integration with Weibo DMP. The platform, with its social-oriented and information-hosting nature, allows iPinYou to offer clients more…