marketing efficiency

Between rapid news cycles, ever-changing consumer behaviors, and an unclear future as the pandemic continues, adaptability is key for marketing success. To help achieve brand goals, marketers should conduct ongoing media planning throughout…
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Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and…
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Rackspace Technology has expanded its support and services for Eagle Eye, by migrating the retail SaaS technology firm's digital marketing platform, Eagle Eye AIR, to Google Cloud, resulting in a 30% improvement in speed for point of sales…
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Merchants Able to Bring Valuable Subscriber Data from Thousands of Apps into Marketing Automation Platform Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier,…
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A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story. During the course of this engagement, the…
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iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps international brands navigate and…
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