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marketing emails

New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram. And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59% of the total order value for large enterprise fashion…

The Top 4 Email Deliverability Fallacies Exposed

Often burning the candle at both ends, marketers are responsible for a lot.  Certainly email isn't the only thing used in their marketing toolkit, so it makes sense they would grab a pick and chisel away at the success of their email by relying on old assumptions about effective email practices. The issue is a significant number of those assumptions are fallacies, and they can genuinely affect the success of an email campaign in various ways, from fundamentally poor deliverability to major issues like blacklisting. I…