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Marketing Evolution

Marketing Evolution Scoops $26.1 Million Funding; Sets the Bar for Marketing Data Quality & Measurement

Continuing to Set the Bar for Data Quality, Measurement and Optimization in Marketing, Company Will Extend into New Geographies and Energy Markets Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced $26.1 million in growth financing. The round was led by Energy Impact Partners (EIP), a leading utility-backed energy investment and innovation firm, with continued participation from existing investors Insight Venture Partners and Zetta Venture Partners. This round brings the…

Marketing Evolution Announces New Industry Standard for Data Quality Assurance

New Automated Data Pipeline Process Drives Better Result for Marketers Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pipeline. The new, first-of-its-kind data assurance process addresses the growing issue of bad data quality in marketing, a leading contributor to wasted media spend and overall marketing budget. Marketing Evolution is the first marketing…

TechBytes with John Matthews, President at Marketing Evolution

John Matthews President at Marketing Evolution Last August, Marketing Evolution added a Chief Data Science and Analytics Officer to the team — a nod to the inevitable shift toward increased data integration moving forward. In this context, we asked John Matthews, President at Marketing Evolution, his views on AI/Machine Learning completely transforming marketing measurement and analytics.Tell us about your role at Marketing Evolution and the team/technology you handle. I serve as Chief of Staff to the CEO, handling…

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more customer data at their disposal than ever before, the study also found that 71 percent of marketers are hampered by disconnected…

Marketing Evolution Awarded Patent Recognition for Latest Innovation

US Patent No. 10,032,121 Recognizes Development of Best Practice Engine Leading provider of marketing analytics and attribution, Marketing Evolution, announced it was recently awarded a new patent by the United States Patent and Trademark Office. This patent, US Patent No. 10,032,121, recognizes the development of technology that gives Marketing Evolution and their customers a system and method for identifying and monitoring best practices of an enterprise. “This latest patent extends Marketing Evolution’s commitment…

Interview with Rex Briggs, Founder and CEO, Marketing Evolution

"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing."Tell us about your role and how you got here? What compelled you to start Marketing Evolution? I love making marketing and ROI measurement useful to business people. I’ve always been driven by a need to better understand problems and develop innovative solutions. This is a trait that runs in my family. It started with my great grandmother’s work estimating parts for the building of planes during…

Marketing Evolution Adds Smart TV Data Through Partnership with Inscape

The Addition of TV Data Expands Customers' Ability to Measure and Optimize Campaign Right-Time Marketing Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the U.S. This partnership adds a powerful layer of insights for marketers, combining Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure…