The Addition of TV Data Expands Customers’ Ability to Measure and Optimize Campaign Right-Time Marketing
Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the U.S. This partnership adds a powerful layer of insights for marketers, combining Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure results and optimize media plans across all channels in near real time. Marketing professionals can now consider viewing habits to adapt messages and achieve maximum return on investment (ROI).
“Our collaboration with Inscape adds critical viewing data to inform our customers’ marketing efforts, including how to best reach targets in today’s fragmented TV landscape. With the right-time delivery of second-by-second viewership details, this powerful dataset helps our customers gain a significant competitive advantage to optimize marketing campaigns and drive higher ROI,” said Rex Briggs, Founder and CEO of Marketing Evolution.
Inscape delivers near real-time viewing data across millions of opted-in Smart TVs. When processed through the Marketing Evolution ROI Brain, this intelligence provides marketers with rich data to inform marketing campaigns and advertising creative, to more accurately target and segment with specific messages.
“Marketing Evolution understands that in order to deliver relevant marketing campaigns to the right audience, it’s crucial to include TV viewing data that has granularity, precision and scale. We are excited to help them add actionable TV data into their offering and drive additional value for customers,” said Greg Hampton, VP of Business Development at Inscape.
Papa John’s, the third largest take-out and pizza delivery restaurant chain in the country, was seeking a robust measurement tool to directly connect the performance of their marketing efforts to program tune-in and viewership. Brandon Rhoten, chief marketing officer at Papa John’s, added, “One of our major marketing priorities in 2018 is defining a clear return for all our media investments. Fully-integrated, TV viewing data is critical to this end. Marketing Evolution’s Smart TV measurement helps us achieve our goal, and is just another example of why we chose this company as our new media measurement partner.”