Browsing Tag

Smart TV

ucfunnel and Express LUCK Announce the Partnership to Lead the Data-Driven Insights Through Marketing Automation on the Smart TV

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with Express LUCK, an expert in the original design and manufacture of Smart digital products, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense ucX, the AI-enabled ad exchange platform powered and developed by ucfunnel, serves 150 billion impressions monthly. The platform…

ucfunnel and NetRange Partner to Enable Dynamic Ads Across the Smart TV ecosystem

ucfunnel, a global Smart Media programmatic solution provider, today announced a new partnership with NetRange MMH GmbH ('NetRange'), an ACCESS CO., LTD. company and the leading global provider of white-label certified Smart TV ecosystems, to deliver value-added advertisements on NetRange's portal for Premium Streaming VoD Content. Marketing Technology News: New Report from Brooks Bell Reveals Secret to Better C-suite Decision-Making in 2021 and Beyond ucfunnel and NetRange's exclusive industry-leading partnership…

Arrivalist Provides Independent Measurement for Samsung Ads Smart TV Travel and Tourism Advertising Campaigns

Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced TV, to provide its travel vertical advertising clients with independent, incremental measurement of advanced TV. Marketing Technology News: SnapCell Collaborates With eLead On Dealer Suite Integration “The keyword for us is incremental visitation from media exposures” “As a leader in advanced and connected TV it’s critical that we help our clients understand how their video…

Free Streaming Network Crackle Announces New Exclusives, Movies, and Series for January

Crackle’s mix of Hollywood blockbusters, award-winning indies, classic TV, and hand-picked exclusive and original content is always FREE Crackle Plus, a Chicken Soup for the Soul Entertainment company and one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, today announced the upcoming content releases planned for January. Crackle linear and VOD networks are available in the U.S. and can be accessed on up to 29 devices and services including Amazon FireTV, RokuTV, Apple TV, Smart…

Cinedigm Partners with The World’s Largest Smart TV Solutions Provider Vewd for Global OTT Channel Distribution

Cinedigm’s Portfolio of Streaming OTT Networks to reach the 300 million VEWD install base from top smart devices made my Sony, Hisense, Philips, TiVo, Samsung, Skyworth and others Cinedigm, a leading provider of OTT entertainment networks and content, announced a partnership with Vewd, the world’s largest Smart TV OTT software provider, offering Cinedigm’s portfolio of streaming entertainment networks on Vewd-enabled devices worldwide. As part of the agreement, Cinedigm’s networks will be available on an install base of…

67% of US Broadband Households Own and Use at Least One Internet-Connected Video Device

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm's Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening…

MarTech Video Interview with Zeev Neumeier – Inscape

https://www.youtube.com/watch?v=JRvlp0tSCZ8 Zeev Neumeier is the SVP of Product, Inscape at VIZIO. Zeev founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape Services. TV continues to be a very popular engagement medium for advertisers. Inscape leads the way with greater advancements in Addressable TV and Automatic Content recognition technologies. Even during the cord-cutting era, we're witnessing a rise in TV data analytics that help to boost inventory value with an engaging content…

VIZIO Launches Direct Advertising Business

Smart TV Innovator Launches New Business Platform to Give Advertisers a Direct-to-TV Path to Purchase Preferred Premium Inventory and Targeted Audiences VIZIO, Inc., America's leading Smart TV company, announced the launch of VIZIO Ads, a new business unit created to provide better advertising experiences to consumers and brands alike. The new business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCastTM platform, including within the launch and discovery…

Allbridge Redefines In-Room Entertainment with Interactive IPTV Solution

Allbridge, the leading provider of data, video, and voice solutions for Hospitality, Healthcare, and Higher Education properties nationwide, announces their new in-room entertainment IPTV platform for hotels, Allbridge Entertainment. This product will bring a cloud-based, interactive TV experience to guests to enhance their stay with innovative features for increased user engagement. Allbridge Entertainment, powered by its partnership with MCOMS, provides over-the-top (OTT) content, streaming and personalized…

Marketing Evolution Adds Smart TV Data Through Partnership with Inscape

The Addition of TV Data Expands Customers' Ability to Measure and Optimize Campaign Right-Time Marketing Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the U.S. This partnership adds a powerful layer of insights for marketers, combining Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure…