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TV Audience

SportsGrid Network Launches on SLING TV

SportsGrid, Inc. announced today the launch of a 24-hour network on SLING TV, a leading live TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices.  SportsGrid Network is a digital-first linear streaming programming service providing real-time coverage of pre and in-game odds, data, stats and gaming intelligence across the NFL, MLB, NBA, NHL, College Sports, Golf, Tennis and Soccer.  The network is now available on SLING Free – no account or credit card…

Marketing Evolution Adds Smart TV Data Through Partnership with Inscape

The Addition of TV Data Expands Customers' Ability to Measure and Optimize Campaign Right-Time Marketing Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the U.S. This partnership adds a powerful layer of insights for marketers, combining Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure…

Nielsen Launches Audience-Based Forecasting Solution For Linear Television

Provides Media Owners and Buyers Ability to Forecast TV Viewership for Advanced Audience Segments to Drive Media Spend ROI Nielsen recently announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace. By leveraging Nielsen's advanced audience segment definitions, media owners and marketers alike will now have the ability to accurately and more directly forecast inventory…