Browsing Tag

Marketing Measurement

Ipsos MMA Announces a Transformational Predictive Analytics Solution

Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches Addressing the Challenge: Sometimes it takes a crisis to really shake things up and drive change. Late one April night in this damnable year, the Ipsos MMA team was processing reams and reams of data looking for answers to explain how changes in marketplace dynamics, competition and consumer behavior affect marketing…

DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video fraud scheme targeting mobile app advertising. WHAT:   Per the scheme, banner ad slots are being re-sold as premium video advertising inventory almost exclusively on mobile apps. This practice often goes against marketplace policy and isdeceptive to the buyer – because inventory is being represented as in-stream vs. in-banner. Through this scheme, bad actors are seeking to…

Marketing Evolution Scoops $26.1 Million Funding; Sets the Bar for Marketing Data Quality & Measurement

Continuing to Set the Bar for Data Quality, Measurement and Optimization in Marketing, Company Will Extend into New Geographies and Energy Markets Marketing Evolution, provider of powerful marketing measurement and optimization solutions, announced $26.1 million in growth financing. The round was led by Energy Impact Partners (EIP), a leading utility-backed energy investment and innovation firm, with continued participation from existing investors Insight Venture Partners and Zetta Venture Partners. This round brings the…

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more customer data at their disposal than ever before, the study also found that 71 percent of marketers are hampered by disconnected…