Browsing Tag

marketing messages

How Do You Solve a Problem like EMEA Demand Generation?

Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and permitted variations to data and marketing regulations such as GDPR. And for B2B Marketing to be truly effective, you need to prioritize contacts that are in-market for your offering. Unless your team has the skills and capabilities to meet these requirements, you risk a lackluster EMEA…

4 Essential Elements For A Great Story

Marketers today need to tell their story across many platforms and find a way to break through the noise. If your Marketing message confuses someone, they tune out. If your Marketing message is boring, they ignore it. If your Marketing message is delivered in a way that is clumsy, people will avoid it. Imagine there was a way for marketers to make their message, clear, concise and compelling every time. Well, you don’t have to imagine it because if you use these four essential elements in your Marketing stories, you will…

4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…