marketing messages

Phoenix-based Colling Media is pushing the boundaries of advertising by helping brands maximize ad spend and innovate marketing messages with Facebook's new Catalog advertising feature. Promoting products and services on Facebook, the…
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Downturns happen. We saw them in 2000 and 2008. Granted, this one is a little more interesting and there’s no question restarting the economy will be bumpy, but the return on investment (ROI) is a measurement that always sells. Gone are the…
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To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have been dramatically altered in an astonishingly short period…
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Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, translation services are useful, but they can only take you so far. You also need to consider cultural nuances and…
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Marketers today need to tell their story across many platforms and find a way to break through the noise. If your Marketing message confuses someone, they tune out. If your Marketing message is boring, they ignore it. If your Marketing…
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From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of…
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