Browsing Tag

Marketing Operations

Perkuto Launches Ready-to-Go Marketing Operations Architecture for Adobe Marketo Engage

Perkuto Unveils Industry’s Only Guaranteed Error-Free Programs for Marketing Operations Leaders Perkuto, the #1 rated Marketo operations agency, unveiled its SCORE Architecture, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in over 1,500 Marketo instances, the new SCORE Architecture provides the framework to achieve faster results, giving marketing operations leaders confidence in their programs and peace of mind with their…

IntelligenceBank Launches Facial Recognition

IntelligenceBank - the leading marketing operations platform - announced the launch of Facial Recognition. As an add-on to IntelligenceBank's Digital Asset Management offering, Facial Recognition brings advanced facial identification with auto-tagging by matching files to people. Within IntelligenceBank DAM, users can add a master file with a person's name to 'train' the AI engine. Then whenever a new asset is added featuring that person, his or her name will automatically be added in the keywords. Marketing Technology…

IntelligenceBank Launches NEW API Handshakes

IntelligenceBank, the leading marketing operations platform announced the launch of IntelligenceBank Handshakes. Based on IntelligenceBank's robust API, Handshakes are simple 'if this, then that' an integrated workflow that connects files and data from IntelligenceBank to other technology tools. Handshakes automate repetitive tasks, so IntelligenceBank clients can get work done faster and stay more compliant. It securely sends information from one application to another without any custom coding.  It's another way to make…

How to Drive Customer Engagement at Scale in 2020

As an enterprise leader, you are busier than ever, ramping up your sales and marketing machinery to reach the right customers at the right times — with the right messages and offers. The central business tenets of customer acquisition, retention, upsell, cross-sell, etc. remain the same; but the ways of driving those tenets (read: KPIs) have evolved. With emerging technologies, advanced skills and constant change in customers’ behaviors and preferences, the organizations that are thriving today are the ones that are…

IntelligenceBank Adds Dynamic Creative Templates to Digital Asset Management & Marketing Operations Software

IntelligenceBank, the leading digital asset management and marketing operations platform, has launched a Dynamic Creative Templates feature aimed at increasing local area marketing efficiencies for companies with physical locations IntelligenceBank, the leading digital asset management and marketing operations platform, has launched a Dynamic Creative Templates feature aimed at increasing local area marketing efficiencies in regulated industries. According to Tessa Court, CEO of IntelligenceBank, "Our clients spend…

Olivier L’Abbé Joins Metadata.io as President to Lead Go-to-Market Efforts

Metadata.io is building on the success of organic growth by adding serial MarTech GTM leader to accelerate growth and take on the B2B marketing operations market. Today, the AI-powered marketing operations platform, announced the appointment of Olivier L'Abbé as president. L'Abbé is a respected leader with a deep track record of success at MarTech companies. At Metadata, he will lead go-to-market strategy, customer success and business development. Read More: Amperity Acquires Custora to Build Next-Gen Intelligent…

Apptio Welcomes New Chief Marketing Officer, Anton van Deth

Apptio, Inc., the leading provider of SaaS solutions that enable organizations to make informed decisions as they analyze, plan, optimize, control, and collaborate about the investments that will transform the IT operating model, is proud to announce the appointment of Anton van Deth as its new Chief Marketing Officer. In this role, van Deth will be responsible for growing Apptio's market leadership globally, driving demand for its world-class IT financial management solutions, launching new markets and accelerating brand…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TapClicks, ActiveCampaign, Adwerx, Experian, and Internet of Things Consortium. TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow, and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft, Metadata.io, Satoshi Nakamoto Renaissance Holding, Nixplay Signage, and Resolve Systems. Microsoft’s New Acquisition Boosts AI ML-Based Java Ecosystem Microsoft has acquired Java and OpenJDK service provider, jClarity. This is the second Microsoft Azure-centric acquisition for Microsoft. In January, the Company had acquired Citus Data to reaffirm their “commitment to Open…

MarTech Interview with Scott East, CEO, MSIGHTS

" As technology gets better, and friendlier within the overall ecosystem, marketers will be able to focus the majority of their time on human-driven decisions and allow machines to manage those decisions and analyses that can be driven by rules and guides." Tell us about your role and journey into Technology. What inspired you to write a book? The journey into Marketing Technology was an accident. When I left AOL in 2002, I started a marketing consultancy. About a year into the business, a good friend from Nextel reached…

MarTech Interview with Tessa Court, CEO, IntelligenceBank

"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into marketing – specifically, global advertising. I worked in global advertising in New York City for several years.   When technology came onto the scene, there was a massive exodus of agency people going into martech as new technologies created infinite possibilities for not only creating…

Is Your Marketing Operations Team Leading the Customer Journey?

Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric strategies and embrace customer-centric strategies, the pressure mounts for marketing to lead the transition. Yet, how ready is marketing to step up to the plate and what prepares marketing for this challenge? Based on my work with hundreds of marketing organizations, when marketing has a strategic Marketing Operations (MO) department, marketing successfully leads the transition…

Rise of the Revenue Analyst in Marketing Operations

Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, bumbling detective on a late ‘60s TV show. The modus operandi of the detective was that he was very observant and asked obvious questions. As a result, he was often perceived as not being “in the know” or not that bright. Ironically, he always solved the crime. As I carefully observe the ever-changing landscape of the marketing operations (MO) function, I must ask the most obvious question: Why doesn’t…

Interview with Jocelyn Brown, VP, Customer Success, Allocadia

"I think there is going to be more tech (possibly soon followed by less,) a greater need for strong operations to support the explosion of tools and data, a focus on enablement as buyers require insight and intelligent discourse."Tell us a little bit about your role at Allocadia. I am the VP of Customer Success at Allocadia. The mission of my team is to make Marketing Performance Management real for our customers. That means working right alongside every customer as they move through their journey from purchase, to…