Browsing Tag

marketing personalization

PetsPyjamas Selects Mapp for Improved Marketing Personalization

Mapp Digital, the international provider of cloud-based insight-led customer engagement, has been appointed by pet-friendly holiday company PetsPyjamas to help it improve the personalization of its customer outreach. PetsPyjamas has integrated Mapp into its digital marketing strategy to improve its cross-channel marketing by maximizing its use of segmentation and developing more sophisticated customer journeys. Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring PetsPyjamas is…

The ROI of Upgraded Personalization

New research shows marketers something entirely intuitive and yet somehow still surprising. Advanced Marketing Personalization tactics have the potential to drive much higher payouts than basic tactics—to the tune of $20 or more for every dollar invested. That’s the key finding of a recent report on the value of personalization from The Relevancy Group. The research takes a big-picture look at Personalization trends and outcomes and examines how retailers are approaching relevance and using it to drive revenue. Most…

New Report Reveals the Gender Gap in Use of Mobile Technology while Shopping

New survey by Euclid Analytics reveals women seek unique experiences, men expect convenience as key part of in-store shopping experience Gender and in-store technology are more closely related than what was perceived earlier. According to the latest report by Euclid Analytics, women shoppers use mobile devices in more and diverse ways while shopping, compared to men.  Women are not just leading the pack in checking email promotions and taking pictures of products, they are also more likely to take and share pieces of…