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Marketing planning

Five Critical Tips for Strategic Planning in the Midst of the Pandemic

With frequent market shifts and an ongoing pandemic, it’s crucial to plan efficiently, effectively, and strategically. Planning this year has been radically different than any other year in my experience. The past few months have been a steep learning curve, but that’s not going to stop my or many other marketing organizations from delivering results. Here are my five critical tips to strategically plan for the unknowable. Tip #1 - Align Marketing’s Strategic Targets With Corporate Goals Driving impact for the business is…

Top 8 Use Cases of RPA in Retail

The crisis of the retail industry is known to us all. The traditional method of retail, as we knew it a decade ago, is now not applicable in the market. With the increasing complexity of every industry, retail is facing a challenge because of changing customer demands and growing requirements of high user satisfaction. Robotic Process Automation or RPA is an optimum solution that can be utilized to complement unparalleled growth and the complexities attached to it. RPA in retail can automate and seamlessly improve the…

FreeWheel Appoints Jon Whitticom as Chief Product Officer

Whitticom, Who Joins from WPP’s GroupM, Will Lead FreeWheel’s Product Strategy, Management, Design and Development FreeWheel, A Comcast Company, announced that it has appointed Jon Whitticom as chief product officer. In this role, Whitticom will oversee and define FreeWheel’s product vision, strategy, design and development. He will also lead FreeWheel’s global product team, ensuring that the company continues to pioneer and innovate new solutions and offerings that meet the needs of clients and propel the industry…