Browsing Tag

marketing platform

Epsilon Launches Signals to Recognize In-Market Intent Faster, Optimize Audiences and Remove Barriers to Activation

Signals Boosts Omni-Channel Effectiveness by Opening Up Audiences to Any Channel or Partner, Giving Marketers Full Control Over Personalization and Outcomes Epsilon launched Signals, a new product that recognizes near real-time consumer buying signals with back-end data science and modeling included, enabling marketers to focus on optimizing audiences and personalization across channels. Part of Epsilon PeopleCloud Prospect, Signals enriches a brand’s first party data with Epsilon’s proprietary data, yielding valuable…

Issuu Partners with Dropbox to Organize Design Assets and Publish Faster

New integration highlights the Issuu Story Cloud's momentum as an integral part of the mainstream content marketing tech stack Issuu announced the company has been named a Premier Technology Partner with Dropbox, the one organized place for people's content and all the collaboration around it. The new integration with Dropbox, which is now available on the Dropbox App Center, enables content marketers and designers to keep PDFs and InDesign files hosted and organized in a central repository, always available to upload and…

YouAppi’s Retargeting Solution Exploded In Growth Despite Pandemic

While the COVID-19 pandemic has had a mostly negative impact across the mobile marketing landscape, YouAppi - a leading global marketing platform for the world's largest mobile brands - has conversely seen explosive growth in its products since January 2020. This growth is tied directly to the company's laser focus on the gaming vertical as well as the elevation of its retargeting solution, ReAppi, which saw 100% growth in revenue since the start of the pandemic. The gaming industry has proven to be a particularly…

TicketIQ Launches FanIQ, an Identity Management and Marketing Platform

TicketIQ announced that it has launched FanIQ, a data-driven marketing platform built specifically for live event promoters to manage ticket selling and membership acquisition. FanIQ expands on TicketIQ’s b2b marketing experience by allowing ticket sellers to create unified customer profiles for coordinated marketing across Facebook, Instagram, Amazon Advertising, YouTube, Google Display Network, Twitter, and Snap. LinkedIn and TikTok activations are planned for 2021. Marketing Technology News: Ethiopian Airlines Taps AI’s…

Epsilon Positioned at the Center of Publicis Groupe Growth Strategy

In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency. Epsilon is already embedded in more than half of Publicis Groupe’s top 30 accounts, including Kraft Heinz and McDonald’s. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio The…

Candid Introduces Ruud Wanck as New CEO

Ruud (Rudiger) Wanck is Candid's new CEO as of 1 October 2020. Candid is the largest independent marketing and advertising platform in the Netherlands. Headed by Ruud Wanck, former Global CEO of GroupM Connect, a new organizational structure will be created to expand both nationally and internationally. CEO and founder Gérard Ghazarian will be leading the new board of directors. In his position as president, he will focus on Candid's merger and acquisition strategy (M&A). Marketing Technology News: Quartile Digital…

Mailchimp Launches New AI Tools as It Continues Its Transformation to Marketing Platform

Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today's company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support, and analytics to make sense of it all. Like before, though, the company's main goal is to make all these features easy to use for small business users. Mailchimp, which has never taken outside funding, is taking the next step in its own…

New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth

In May of this year, Nurture Boss's Co-Founders, Jacob Carter and Aaron Pierson launched a new SMS marketing platform designed to service property managers & apartment owners in the multifamily space. NurtureBoss.io is a powerful marketing platform that delivers personalized landing pages through SMS delivery, a new innovative approach to lead nurturing. Their proprietary technology has already attracted two of the top five property management companies and one of the largest apartment owners in America, to use their…

MomentFeed Founder Joins SOCi as it Continues Momentous Growth

Marketing platform pioneers Rob Reed and Afif Khoury join forces to dominate multi-location marketing SOCi, the leading all-in-one platform for "next-level" multi-location marketers, announced that Rob Reed, Founder and former CEO of MomentFeed, joined the company full-time as Strategic Advisor - Enterprise Brands. The news follows SOCi’s impressive growth in Q2 2020 in which the company continued to exceed revenue goals in the midst of one of the worst economic markets in decades. SOCi has also grown the number of…

TechBytes with Benjamin Pavanetto, Managing Director at Adludio Asia

Tell us about your role and the team/technology you handle at Adludio. I launched Adludio’s first overseas office in 2017 out of Singapore. We now have offices across Singapore, Hong Kong, and Taipei. I act as Managing Director for the region. We launched in the Asia Pacific three years ago with a mission to make a mark with a unique approach to Advertising. We wanted to focus on brilliant creative that is built based on how users consume content on their smartphone, in order to deliver guaranteed brand performance. It…

Launchmetrics Named a Strong Performer and ‘Should Be on the Shortlist for Any Luxury or Fashion Brand’ by Independent Research…

Launchmetrics, the leading marketing platform and analytics solution for the Fashion, Luxury and Beauty industries, announced that independent research firm, Forrester Research, Inc., ranked Launchmetrics as an Influencer Marketing Solutions "Strong Performer" in The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020 report. Forrester evaluated the emerging market for Influencer Marketing Solutions, examining 12 top providers, and amongst the various criteria, Launchmetrics received a differentiated rating, the…

Larry Mieldezis Joins ClickDimensions as Chief Technology Officer

Industry-honored executive advances organization’s vision for data-driven technology innovation, operational excellence and organizational growth ClickDimensions, the leader in marketing for Microsoft Dynamics, announced that Larry Mieldezis has joined the company as Chief Technology Officer. A veteran leader and honored executive in the technology industry, Mieldezis will oversee ClickDimensions’ technology strategy and execution, ensuring the company continues to develop the most innovative and effective marketing…

OpenSlate Welcomes Stephanie Vandenberg as Senior Vice President of Sales, Brand and Agency Partnerships

Seasoned Industry Veteran Brings Years of Integrated Advertising and Marketing Experience to New Role OpenSlate, the leading independent provider of video content ratings across the world’s largest digital platforms, announced that Stephanie Vandenberg has joined the company as Senior Vice President of Sales, Brand and Agency Partnerships. Vandenberg brings over two decades of media and ad tech experience to OpenSlate, where she will spearhead growth by driving new brand partnerships and client-retention initiatives while…

CITCON and Cegid Team Up to Launch Integrated Chinese QR Mobile Payment Solution

Cegid’s luxury and fashion retail customers are able to turn on Chinese QR mobile payments to grow top-line revenue and streamline the payment process CITCON, a leading cross-border mobile payment and marketing platform has teamed up with Cegid, a unified commerce solution leader with POS management solutions for luxury and fashion, beauty and specialty retail, to launch Chinese QR mobile payments Alipay, WeChat Pay and UnionPay QR, empowering luxury and fashion retail brands to streamline their in-store payment process…

AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, 59% of consumers prefer to buy products from brands with which they are already familiar. AdRoll, the growth marketing platform for direct-to-consumer (D2C) marketers and…

AdRoll Group Rebrands as NextRoll, Launches Marketing Platform Services

Releasing the APIs powering the RollWorks and AdRoll business units, NextRoll continues evolution beyond retargeting roots AdRoll Group announced it has rebranded as NextRoll, Inc., a marketing and data technology company. Additionally, NextRoll is introducing external APIs to open its infrastructure, technology and data to a wide array of new companies. NextRoll is now comprised of three business units: RollWorks, an account-based platform for B2B marketing and sales teams; AdRoll, a growth marketing platform for…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

PDI Launches PDI Marketing Cloud Solutions to Broadly Serve Needs of Convenience Retailers and Petroleum Wholesalers

PDI, a leading global provider of enterprise software solutions to the convenience retail, petroleum wholesale and logistics industries, announces PDI Marketing Cloud Solutions, adding world-class marketing and loyalty capabilities to PDI’s leading ERP, Logistics and Fuel Pricing portfolio. Customers gain a complete, end-to-end solution that combines the secure and scalable PDI Marketing Cloud Platform with the industry knowledge and first-hand expertise of PDI’s growth strategy is to deliver holistic software solutions…

PushSend Launches All-in-One Marketing Platform That Brings Enterprise Capabilities to SMBs

Platform Helps SMBs Market Through Email Marketing, Landing Pages, Event Marketing and List Management PushSend announces the launch of its all-in-one SaaS solution that helps marketers create, market and manage email campaigns, landing pages and events. This easy-to-use marketing platform is far beyond traditional SMB email and landing page builders. This powerful tool allows businesses of any size the opportunity to maximize their marketing efforts through a single platform traditionally only available to…

Iterable Unveils New Products to Democratize Growth for Marketers

New Features Announced at Iterable's Growth Marketing Conference, Activate Iterable, the leading growth marketing platform for cross-channel customer engagement, announced new products and channels at Activate, Iterable's annual growth marketing conference. Iterable continues to sustain tremendous momentum, including its raise of $50 million in March, and these product announcements will further support Iterable's vision of democratizing growth and accelerate adoption of its platform. Iterable is the growth marketing…