marketing platform

Tell us about your role and the team/technology you handle at Adludio. I launched Adludio’s first overseas office in 2017 out of Singapore. We now have offices across Singapore, Hong Kong, and Taipei. I act as Managing Director for the region. We launched in the Asia Pacific three years ago with a mission to make a mark with a unique approach to Advertising. We wanted to focus on brilliant creative that is built based on how users consume content on their smartphone, in order to deliver guaranteed brand performance. It…

Industry-honored executive advances organization’s vision for data-driven technology innovation, operational excellence and organizational growth ClickDimensions, the leader in marketing for Microsoft Dynamics, announced that Larry Mieldezis has joined the company as Chief Technology Officer. A veteran leader and honored executive in the technology industry, Mieldezis will oversee ClickDimensions’ technology strategy and execution, ensuring the company continues to develop the most innovative and effective marketing…

Seasoned Industry Veteran Brings Years of Integrated Advertising and Marketing Experience to New Role OpenSlate, the leading independent provider of video content ratings across the world’s largest digital platforms, announced that Stephanie Vandenberg has joined the company as Senior Vice President of Sales, Brand and Agency Partnerships. Vandenberg brings over two decades of media and ad tech experience to OpenSlate, where she will spearhead growth by driving new brand partnerships and client-retention initiatives while…

Cegid’s luxury and fashion retail customers are able to turn on Chinese QR mobile payments to grow top-line revenue and streamline the payment process CITCON, a leading cross-border mobile payment and marketing platform has teamed up with Cegid, a unified commerce solution leader with POS management solutions for luxury and fashion, beauty and specialty retail, to launch Chinese QR mobile payments Alipay, WeChat Pay and UnionPay QR, empowering luxury and fashion retail brands to streamline their in-store payment process…

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, 59% of consumers prefer to buy products from brands with which they are already familiar. AdRoll, the growth marketing platform for direct-to-consumer (D2C) marketers and…

Releasing the APIs powering the RollWorks and AdRoll business units, NextRoll continues evolution beyond retargeting roots AdRoll Group announced it has rebranded as NextRoll, Inc., a marketing and data technology company. Additionally, NextRoll is introducing external APIs to open its infrastructure, technology and data to a wide array of new companies. NextRoll is now comprised of three business units: RollWorks, an account-based platform for B2B marketing and sales teams; AdRoll, a growth marketing platform for…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

PDI, a leading global provider of enterprise software solutions to the convenience retail, petroleum wholesale and logistics industries, announces PDI Marketing Cloud Solutions, adding world-class marketing and loyalty capabilities to PDI’s leading ERP, Logistics and Fuel Pricing portfolio. Customers gain a complete, end-to-end solution that combines the secure and scalable PDI Marketing Cloud Platform with the industry knowledge and first-hand expertise of PDI’s growth strategy is to deliver holistic software solutions…

Platform Helps SMBs Market Through Email Marketing, Landing Pages, Event Marketing and List Management PushSend announces the launch of its all-in-one SaaS solution that helps marketers create, market and manage email campaigns, landing pages and events. This easy-to-use marketing platform is far beyond traditional SMB email and landing page builders. This powerful tool allows businesses of any size the opportunity to maximize their marketing efforts through a single platform traditionally only available to…

New Features Announced at Iterable's Growth Marketing Conference, Activate Iterable, the leading growth marketing platform for cross-channel customer engagement, announced new products and channels at Activate, Iterable's annual growth marketing conference. Iterable continues to sustain tremendous momentum, including its raise of $50 million in March, and these product announcements will further support Iterable's vision of democratizing growth and accelerate adoption of its platform. Iterable is the growth marketing…

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…

79% of Consumers Believe Companies Know Too Much about Them, yet 90% Are Willing to Share Behavioral Data for a Cheaper and Easier Shopping Experience While consumers are concerned about the privacy and security of their data, yet want a more personalized experience from brands, a new survey of more than 1,000 consumers from SmarterHQ, a leading multichannel behavioral marketing platform, set out to determine which companies and industries are handling their users’ data responsibly, and which marketing tactics consumers…

BrandMuscle’s LocationBuilder Recognized for Best Location-Based Platform BrandMuscle, the leader in brand-to-one marketing and innovator of the BrandMuscle integrated marketing platform, announced that it has been named a finalist in the Digiday Technology Awards. LocationBuilder, a local consumer engagement platform purposefully designed to overcome the most common and impactful voids in the brand-to-local paradigm, was nominated as a finalist in the Best Location-Based Platform category for achieving outstanding…

The New Addition to the Platform Helps Marketers Identify Influencers Their Audiences Trust and to Measure the Impact of Influencer Marketing on Their Campaigns Socialbakers, the leading AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with and share similar interests with. Now marketers can leverage smart recommendations to help them…

Visit Metrics by NinthDecimal Complements its Attribution Metrics Which Calculate Incremental Store Visits and Incremental Lift in Visitation NinthDecimal, the leading omnichannel marketing platform powering real-world conversions for brands, announced a major enhancement to its measurement platform with the addition of Visit Metrics. These new KPIs power advanced marketing optimization never before possible. Visit Metrics unlock vital insights into what is driving customer growth and customer acquisition. They sit…

Data Cooperative and New Platform Feature Democratize Data for Small to Medium-Sized Retailers Springbot, a data-driven marketing platform for eCommerce merchants, launched Springbot Exchange, the first data cooperative for eCommerce SMBs. Springbot Exchange provides retailers access to data and resources typically only available to large retailers. Audience Expander, the first available feature of Springbot Exchange, helps marketers access new audiences and expand the reach of their existing marketing efforts.…