Epsilon Launches Signals to Recognize In-Market Intent Faster, Optimize Audiences and Remove Barriers to Activation
Signals Boosts Omni-Channel Effectiveness by Opening Up Audiences to Any Channel or Partner, Giving Marketers Full Control Over Personalization and Outcomes
Epsilon launched Signals, a new product that recognizes near real-time consumer buying signals with back-end data science and modeling included, enabling marketers to focus on optimizing audiences and personalization across channels. Part of Epsilon PeopleCloud Prospect, Signals enriches a brand’s first party data with Epsilon’s proprietary data, yielding valuable…