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Marketing Predictions

2020 Marketing Predictions – Part 2

They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won't fall behind. But, even that can be a job in and of itself. Luckily, the 6sense team has made it easy for you. If you missed the first half of our top trends of 2020, be sure to go back and read part 1. If you’re up to speed, here are five of the trends our team sees leading the Marketing industry in 2020: 1. A New Level Of Prospect Personalization When you talk about personalization, it's no longer just the things you…

Demand Spring Releases Top 10 Revenue Marketing Predictions for 2020

Revenue Marketing consultancy Demand Spring released a report outlining their top 10 marketing predictions for 2020. Marketing seldom follows a set plan. As Demand Spring’s team of consultants have discovered in the journeys they share with clients, the best learning happens when we move off the beaten path. These learnings are what make up Demand Spring’s Top 10 Marketing Predictions for the year, and will help marketers through the diverse and winding trails we’ll follow in 2020. Marketing Technology News: Future…

2020 Marketing Predictions – Part 1

What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step ahead — even when it seems like we’re struggling just to keep up. As a CMO planning for a new year, here are the top five Marketing trends I’m looking at in 2020: 1. Say Hello to Scaling ABM In the last few years, Account-Based Marketing has taken over as a better way to engage with modern B2B buyers — but without the ability to scale…