Browsing Tag

Marketing Priorities

Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations

Despite a majority of marketers highly rating their companies' ability to personalize content, new research uncovers a major disconnect between the personalization buyers want and what marketers are actually delivering. In the latest study The Experience Disconnect: 2021 B2B Marketing Report from Uberflip, the leading cloud-based content experience platform (CEP) surveyed 500 North American B2B buyers and marketers about their expectations for the buyer journey, to see how their responses differed. The findings show a major…

Encouraging Trend in APAC: Bringing Programmatic Home

Wherever you stand on the value of programmatic, there is little denying that this form of advertising is on the rise in APAC. In 2017 programmatic spend in the region reached $56bn, surpassing North America’s. The tech’s increasing presence looks set to grow further, as the top five countries with the fastest growing programmatic adoption rates are all Asian: India, Indonesia, South Korea, Malaysia and Taiwan, albeit off a relatively low base. It’s been a decade since the advent of programmatic trading. Ten years in…