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Encouraging Trend in APAC: Bringing Programmatic Home

Wherever you stand on the value of programmatic, there is little denying that this form of advertising is on the rise in APAC. In 2017 programmatic spend in the region reached $56bn, surpassing North America’s. The tech’s increasing presence looks set to grow further, as the top five countries with the fastest growing programmatic adoption rates are all Asian: India, Indonesia, South Korea, Malaysia and Taiwan, albeit off a relatively low base. It’s been a decade since the advent of programmatic trading. Ten years in…