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Marketing Programs

Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer

Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for leading Qumulo’s global marketing and brand strategy as the company helps customers innovate faster and leverage the power of cloud data services. Gil Miner brings more than 20 years of experience as a results-driven marketing executive, elevating brands and introducing new products and services in high growth markets. Most recently,…

V12 Reports Online Browsing for Furniture and Home Retail Products Increased by 200+%

Highlights Include a 242% Increase in Online Browsing for Desks and a 260% Increase for Outdoor Furniture Powered by V12 Signals Technology to Identify In-Market Shoppers Browsing Online or on a Brand's Website V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for furniture increased by 200+% as evidenced by examples including a 242% increase in online…

The ROI of Upgraded Personalization

New research shows marketers something entirely intuitive and yet somehow still surprising. Advanced Marketing Personalization tactics have the potential to drive much higher payouts than basic tactics—to the tune of $20 or more for every dollar invested. That’s the key finding of a recent report on the value of personalization from The Relevancy Group. The research takes a big-picture look at Personalization trends and outcomes and examines how retailers are approaching relevance and using it to drive revenue. Most…

Performance-To-Pay for Scaling Partner Marketing Programs

Affiliates and influencers are like athletes. At the end of the day, it’s all about how much they won (clicks and conversions) and if they were paid for their effort. The challenge for affiliate management and influencer marketing is to do it safely and effectively at scale. If your program starts becoming too successful: The process of actually paying for that performance, through web analytics, spreadsheets, and PayPal, starts becoming the only thing you do. That means you’re effectively using all your time scorekeeping,…