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Marketing Research

3radical Announces Appointment of Michael D. Fisher Ed.D. to Executive Board

Fisher to lead 3radical 'Earned Data' drive in North America 3radical, developer of the Voco audience engagement platform, today announced the appointment of Michael D. Fisher, Ed.D. to its Executive Board of Directors. In addition to these responsibilities, Fisher will be spearheading 3radical's expansion into North America, based on the company's unique ability to help brands collect fully-permissioned 'earned data' from customers. Fisher will once again join forces with 3radical CEO, David Eldridge. The two worked…

Verdane Acquires Market Research, Customer Experience and Employee Experience Leader Confirmit

Verdane Capital IX (Verdane) Is the Major Investor in Data Visualization Reporting Firm Dapresy AB and Will Merge the Two Companies Verdane, the Northern European specialist growth equity investor, has acquired Confirmit, the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. Verdane is the major investor in data visualization reporting firm Dapresy and will merge the two companies. "The combination of the Dapresy and Confirmit solutions will be unmatched in the…

System1 Research Announces Lester Sualog as New Managing Director, APAC

System1 Research, the marketing research and effectiveness company, has appointed Lester Sualog as its new managing director, APAC. Sualog will be responsible for leading the APAC office, bringing 20 years of global experience in market research, strategy, innovation and business development to the role. Founder and CEO John Kearon said, “With Lester’s experience in brand growth, strategy and market research, Lester is the ideal candidate to help drive the System1’s growth in APAC. We are confident that his experience in…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…