Browsing Tag

Marketing Sales Alignment

How to Motivate and Inspire your SDRs in 2021 and Beyond

Earlier this year I was scheduled to speak at SaaStr with two of the most dynamic SDR leaders in Silicon Valley, Lauren Wadsworth (Segment) and Alex Griffin (Reflektive), as part of a panel on “How to Motivate and Inspire your SDRs.” Unfortunately, the conference was canceled due to COVID-19, but the topic is one that continues to feel even more relevant now as we navigate our new remote reality. As you think about improving your SDR program in 2021, there are three areas of focus for improved performance, engagement, and…

Dispel the Myths in Integrated Marketing: Mission Possible in 2020

The article has been co-authored by Stephanie Geiger, Co-Founder of Government Marketing University. Integrated marketing is long heralded as a unifying marketing communications approach that ties together advertising, public relations, and social media to deliver a seamless and consistent brand and customer-centric experience. Today's marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets, channels, tactics, and technologies, creating and excelling in that…

Top 3 Signs Your Martech Stack Isn’t Working, and What You Should Do About It!

Marketers are incredibly busy people — especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your martech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…

Interview with Anne Gretland, CEO, FotoWare

"Digital innovation is about how we no longer have to do many small tasks to get the job done or to make something happen." Tell us about your role and how you got here. What inspired you to be part of FotoWare? I fell in love with technology when I started working for Microsoft in 1998. I had never before experienced such a passion for technology or seen up close how technology so fundamentally can affect our everyday lives. That’s when knew I belonged in the IT-world, and I have never looked back. It is important for…