marketing technologies

Universal data layers serve as the connective tissue between disparate marketing technologies, creating a centralized repository where customer data can be collected, standardized, and activated. These architectural components enable…
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Optimized for Mobile, Customized for Apps Built on the Unity Platform InMobi Advertising, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has unveiled the next generation of the…
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Steve Simpson joins as President, Data, Audiences and Technology; Shiva Vannavada appointed as President, Data and Technology Solutions Dentsu announced the appointment of Shirli Zelcer as Chief Data and Technology Officer (CDTO),…
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Hybrid “Brand Performance” KPIs Such as In-App Purchase Rise in the Wake of Diminishing Response from Conventional Banner Ads InMobi, a leading provider of monetization and marketing technologies that help businesses fuel growth,…
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Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, unveiled InMobi…
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Amazon Prime Day Preempts Cyber Five as 1H Holiday Shopping Event InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today released insights from its annual survey on Amazon…
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Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth,…
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With third-party cookies phasing out, the cookie jar is beginning to look more and more empty. In fact, with the rollout of more regulations and privacy measures, a “Privacy Pain Points” study by Cassie found 7 in 10 marketing…
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AI-Media, and Middleman Software, Inc., a leading provider of SCTE 104 and 35 messaging solutions, have joined forces to offer broadcasters a powerful, unified SCTE 104/35 messaging solution for live production workflows. AdIT: Middleman…
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New revolutionary IP video transport technology, poised to reshape the landscape of cloud-based live video signal management. As the first AI driven video transport, this cutting-edge advancement pushes the boundaries of innovation and…
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PagerDuty Operations Cloud’s AI-generated runbooks accelerate automation efforts to drive cost optimization and efficiency for customers PagerDuty Inc., a global leader in digital operations management, announced the introduction of…
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IP protection and cyber safety company White Bullet today announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable and efficient open…
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Q2 highlights include the new fully integrated influencer and creator management platform, research on the secrets to thriving brand and creator partnerships, and successful flagship customer events impact.com, the world’s leading…
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The new solution combines customer intelligence, audience definition, and content personalization into a single Gen AI-powered workflow, enhancing efficiency and speed for marketing campaigns at scale. At Google Cloud Next '23, Typeface …
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AdCellerant releases its latest product, Addressable Streaming TV, to allow advertisers to optimize the ROI of their ad campaigns. Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable…
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JenesisNow enhances insurance agency and client communication with RingCentral VOIP integration It's with great excitement that we share the news: Jenesis Software, a long time player in the insurance agency management system market, has…
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Arkose Labs the sole Enterprise-proven Bot Management Solution Available on Auth0 Marketplace Arkose Labs, the global leader in bot management and account security, announced its inclusion on Auth0 Marketplace by Okta, the leading…
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BrightEdge Copilot Further Incorporates Generative AI into Essential Marketing Workflows BrightEdge, the global leader in organic search, content, and digital automation, introduced BrightEdge Copilot. Since 2019, its Autopilot technology…
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Bashaw will be responsible for leading PathFactory's global go-to-market team, driving revenue growth, and reinforcing the company's position as an industry leader. PathFactory, the leading B2B content intelligence platform, announced the…
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Leading Data Science Solutions, Providers Unveils Generative AI Technology to Revolutionize Business Operations Blend360, a leading data science solutions provider, today unveiled a suite of new generative artificial intelligence features…
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