Browsing Tag

marketing technology landscape

Why the Magic Quadrant No Longer Works for Martech

Should you still stick to the whims of a Magic Quadrant in choosing your martech platform or solution? CRM, ESP, MAP... there are dozens of rigid categories that industry analysts use to rate and rank marketing technology. But marketers don’t need acronyms; they need answers. It’s time for marketing categorization to evolve and provide the clarity marketers need. The labels have to change to fit the modern model. Marketers know the martech industry has come a long way in the past decade. According to the marketing…

Mediaops Offers Conference Disaster Plans Amid Growing Coronavirus Concerns

Virtual Event Capabilities Allow Event Organizers to Afford Attendees, Speakers and Sponsors a Near Identical Experience to In-Person Physical Events  Amid growing concerns over the spreading coronavirus, MediaOps, the leading global media platform for technical communities, is now offering a Conference Disaster Plan (CDP) aimed at providing conference organizers with a virtual event platform and capability that is nearly identical to the experience of an in-person physical event. MediaOps has produced more than 10…

Key Takeaways from the SiriusDecisions Summit 2018

According to SiriusDecisions’ research, 80 percent of B2B buyers rate customer experience with the brand – either their own or that reported by peers – as the most significant driver of the purchase decision It was my great pleasure to be part of the SaleScout Data Solutions presence at SiriusDecisions Summit (#SDSummit) this year. It’s really exhilarating to experience 3,000-plus people gathered together with a common goal to learn about current best practices and innovations in B2B sales and marketing. For myself, after…