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marketing tools

LegalShield Expands Support for Small Business Owners with Business Plus, A Suite of Affordable Marketing and Sales Tools

LegalShield, one of the world’s largest providers of affordable legal and identity theft protection plans, introduced LegalShield Business Plus, a new suite of sales and marketing tools, and expanded consultative services to help small-businesses grow. Business Plus is available as a supplement to the LegalShield Small Business Plan.  Marketing Technology News: Blue Hat Announces Favorable Results from Streaming E-Commerce Initiative "Businesses of all sizes are faced with the enormous challenge of…

Wedia Launches the Wedia Content Picker to Connect your DAM with your App Ecosystem

In our omnichannel environment, brands need to constantly create, update, and personalize content for their prospects and customers. A DAM solution helps them find and share marketing and brand assets with the various stakeholders involved in the creation of this content. The Wedia Content Picker connects customers' DAMs with their app ecosystem to accelerate productivity and drive more value from their digital assets. Marketing Technology News: Okera Introduces Integration With Collibra Platform The connector…

Creating Marketing Campaigns with a Human Touch

In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate leads, and convert those leads into new customers with more vigor than before. Marketers are adapting and testing new approaches, and actively reviewing metrics and ROI on digital campaigns to meet leadership and company goals. The pressure is on to deliver. As marketing continues to adapt to the impacts of COVID-19,…

Why ‘Shopper Marketing’ is an Essential Part of IRL and Digital Campaigns

What comes to mind when you hear the phrase “Shopper Marketing”? Probably the usual tactics: In-store signage. Retailtainment activations like tasting events. Maybe even influencer meet-and-greets. But with our daily lives increasingly centered around the digital world, it’s time to think more holistically. E-commerce continues to grow exponentially, with consumers spending $601.75 billion online in the U.S. in 2019, roughly 16.0% of total retail sales for the year. And, while many savvy shopper marketers have long known…

MarTech Interview with Eyal Feder-Levy, CEO and Co-Founder at Zencity

"City leadership is often left with skewed or incomplete feedback. For leaders to effectively improve their city they must be able to tap into the needs of their greater community." Hi Eyal, please tell us about your role and the team/technology at Zencity. Along with my CTO, Ido Ivri, I Co-Founded Zencity to help local governments make data-driven decisions based on their communities’ priorities when creating policies and communicating them to their residents. The Zencity platform gathers and analyzes millions of…

MarTech Primers: Top HubSpot Marketing Tools

With CRM as the foundation, the HubSpot software is a pool of various digital tools for Marketing, Sales, and Service that improves all facets of your business. With HubSpot, you'll have all-in-one software to develop your business and conversion rates that lastly boost ROI. With HubSpot, you can set up lead catch forms, send kickback emails, and schedule sales meetings and enable live chat for visitors. Additionally, you can follow messages, plan deals gatherings, and live talk with guests. You can likewise set up a help…

The Performance Case for Real-Time Identity

When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new pages. As marketers, we’re obsessed with these disruptive players and the seeming freshness and simplicity of their consumer connections. But the differences between DTC brands and today’s legacy players aren’t nearly as night-and-day as we pretend. In painting DTC brands as something entirely new and innovative, we’ve created false distinctions between the Marketing tools that define these…

Why You Should Be Syncing Your Marketing Tools and Your CRM

There is a strong likelihood that your Sales and Marketing departments run on dozens, if not hundreds, of software systems. In fact, according to the latest data from Netskope, the average Marketing department at an enterprise-level company uses more than 120 Cloud services. While some of the leading software tools share integrations, many industry-specific tools don't have the APIs and integrations needed to share data across an entire Marketing stack. For example, your Marketing Automation tool might believe a lead is…

Company Growth Factors in 2019: Why Email Marketing is Important

What Marketing tools are you using to grow your business? If you're not using email, you're missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies choose to forego email for newer platforms like Social Media, Influencer Marketing, and SEO. While these solutions are all equally good at getting your point across, nothing beats email when it comes to cost and value. The Importance of Email Marketing in Business Email Marketing is still one of the most practical ways to engage and reach…

The Best Free Marketing Tools to Grow Your Business Using Pinterest

In the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and money, evolving new ways to help us maximize our businesses and earning potential. As any self-respecting blogger or marketer will know, one of the key players in recent years has been Pinterest, whose website tagline ‘Find new ideas to try’ captures this concept perfectly. “Oft-touted as the ‘second-largest search engine after Google’ (though YouTube may have something to say about that), the simplicity of…

Measuring eClub Performance – Is It Really Driving Sales?

One of the most common marketing tools used in the restaurant industries is an eClub. Customers are enticed to give their email address and birthdate in exchange for discounts and the predictable birthday treat (Isn’t it great receiving 30 different “free appetizer” offers at the same time each year??). But is your eClub really driving sales? Here is a typical post-campaign meeting: Marketing Manager – How did the campaign perform? Digital – We sent 500,000 emails, had an open rate of 16%, which is lower than…

Artificial Intelligence is Set to Explode. Is Your Data up to the Task?

I made some predictions about Artificial intelligence back in January, and I wasn’t alone in stating that AI is likely to become the next transformational technology on the horizon for marketers, and the sales teams we support. I’ll go so far as to say I think AI could become as ubiquitous as the telephone or computer. This prediction isn’t too much of a stretch. Artificial Intelligence (AI) is already advancing so quickly that computers can learn specific tasks without being programmed to do so, and many experts are…