Browsing Tag

Marketing Transformation

6 Symptoms of Outgrowing Your CMP – Solutions to Overcome the Shortfalls

The early adopters of CMP's were pioneers; trailblazers that paved the way for an entire category born out of the need to more efficiently manage the proliferation of digital content. The truth, however, is that the software options available at the time were limited, and the market's offerings were under-developed. In most cases, products were created as channel-specific solutions (such as publishing articles to a resource hub, or feeding content across a brand's social channels). Others took shape from generic Project…

New Report from Acxiom Evaluates the Effectiveness of Marketing Technology in the Highly-Competitive Insurance Industry

Senior Industry Leaders Understand the Power of Personalization for Customer Growth and Retention but are Challenged with Creating Accurate Data Foundations Acxiom, the data and technology foundation for the world's best marketers, today at Dig|In 2019, released a new report in partnership with SourceMedia Research. The study explores the top martech issues facing senior leaders at P&C (Property & Casualty), life and multi-line insurance companies. Despite significant investments being made in the martech space,…

Transform Your Marketing Team Into A 3D Organization

“However beautiful the strategy, you should occasionally look at the results,”- Winston Churchill Never has the need for data-driven decisions been more critical to optimizing marketing performance than they are today. Digital transformations have created more and richer data about our customers and prospects. Marketing teams that are serious about contributing to the business are serious about turning that data into customer insights. Generating more urgency is the rise in business accountability. Gartner reports in…