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Mars

MARS Company Named a 2019 “Top 10 Utility Analytics Solution Providers”

MARS Company Leverages Its Industry-Leading M3 Enterprise Software System to Assist the Utility Sector and Municipalities in Recovering Revenue Through Data Analytics and Visualization MARS Company, global leader in water meter testing and technology solutions, announced that it was recognized as a top 10 Utility Analytics Solution Provider by Utilities Tech Outlook. According to Utilities Tech Outlook, "Our goal with this special edition is to highlight the best-of-breed Utility Analytics solution providers like Avasant…

Buzzoole Creates Industry’s First Ever Influencer Marketing Benchmark

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by leveraging insights from Nielsen – a global measurement and data analytics company that provides the most complete and trusted view available…

SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup

A Lie Detector on Steroids, SPARK Neuro's Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, Anheuser-Busch, Paramount, Clorox and More SPARK Neuro, the company revolutionizing the evaluation of audience engagement in advertising and entertainment, announced that it has secured a $13.5 million Series A financing round led by Thiel Capital with participation from actor and producer Will Smith and media and entertainment industry titan Michael Eisner's Tornante Company.…