Browsing Tag

Martech Funding

SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning Algorithms for Search Analytics SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. Read More: Interview…

Uberflip Funding Could Solve a Bulk of Content Personalization Challenges

Uberflip's CEO Yoav Schwartz Reveals How His Company Had Been Preparing for SaaS Revenue Threshold for Two Years to Make The Latest Uberflip Funding Round Count  Last week, Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, had announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform leaped ahead of the competition, empowering B2B marketers to create personalized content experiences at scale.…

Improvado.io Secures $3 Million Seed Round from Martech Brands

Improvado.io Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data Improvado.io, an early stage MarTech company that is working to simplify the way marketers and ad agencies interact with data, today announced it has closed a $3 million Seed round of funding. Early investors include executives from some of the most recognizable brands in the marketing world including Liveramp, Google, Oracle, Adroll, Pubmatic, Mediamath and many more. 15 of the biggest names in marketing invest heavily in…

Revolutionizing B2C CRM: The Power of Relevant Personalization in B2C Martech

CEO Mark Gally Says Zaius Is Poised to Revolutionize B2C Marketing In 2018, B2B versus B2C marketing technologies still matter. The latest funding round should prove this. Earlier, this month, B2C CRM maker, Zaius scooped $30 Million in Series B funding to further develop its B2C marketing tech offering. Vendors in both the B2B and B2C CRM markets are leveraging customer data to not just improve their products, but also create effective marketing campaigns. Zaius is planning to capitalize on their latest funding round…

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, and Pivotal Software A Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, has announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform empowers B2B marketers to create personalized content experiences at scale. Why You Should Read…

AI-Powered Customer Service Company Simplr Raises $8 Million in Series A

Simplr Will Use Its Series A Funding to Work On A New Combination of Human Power and Machine Learning to Disrupt Customer Service Outsourcing In an increasingly connected and social media dominated the world, customer service is quickly becoming the key differentiator among e-commerce brands. Consistent, reliable and rapid-fire customer service is a necessary element of any successful business. According to a 2018 Customer Service Benchmark Report, 62% of companies don’t respond to customer inquiries in a timely…

Zaius Scoops $30 Million in Series B to Further Develop B2C Marketing Tech Ecosystem

Latest Investment Comes as B2C CRM from Zaius Replaces Siloed, Legacy B2C Marketing Technology Zaius, a leading CRM built for B2C marketers, announced that it has raised $30 million in a Series B investment round led by Insight Venture Partners. Previous investors Matrix Partners, Underscore VC, and Leaders Fund also participated in the round. Bringing its total funding to $50.8 million, Zaius will use this investment to further develop its partner and developer ecosystem, as well as expand its platform functionality.…

Punchh Scoops $20 Million Series B Funding to Boost AI-driven Restaurant Marketing

Restaurant Industry's Secret Weapon Moves into New Brick & Mortar Battlegrounds, Investing in AI and Machine Learning for Predictive Marketing Punchh, a leading Restaurant Marketing Cloud, has announced a new round of Series B venture funding. Punchh raised $20 million in funding led by Sapphire Ventures, which funds category-leading growth technology companies, with participation from Cervin Ventures, bringing their total funding to $31 million. The funds will be used to expand the Punchh Marketing Cloud to new…

AI for Sales Company Clari Closes $35 Million in Funding Following Record Growth

Clari Oversubscribed Series C Financing Underscores Company Momentum and Value Realized by Organizations using AI for Sales Clari, a leading provider of AI solutions for sales, has announced it has closed $35 million in financing led by Tenaya Capital. Participating alongside Tenaya Capital are Thomvest Ventures and Blue Cloud Ventures and existing investors Sequoia Capital, Bain Capital Ventures, and Northgate Capital. The new capital will be used to scale sales and marketing and accelerate product innovation for…

ABM Update: DiscoverOrg Scoops Strategic Investment from The Carlyle Group

Latest Partnership Would Help DiscoverOrg Accelerate Growth and Innovation in Sales and Marketing Operations DiscoverOrg, a leading Sales and Marketing Intelligence provider and a Top 150 MarTech RADAR company, has announced that it has received a strategic minority investment from global alternative asset manager The Carlyle Group along with additional investment to come from 22C Capital. TA Associates will maintain a significant equity stake in DiscoverOrg. Recommended Read: Salesforce Einstein Analytics Unveils…

TwentyThree Scoops $2.5 Million Credit Facility; Plans to Further Expand Its 800% YoY Growth in the US

New Funding Will Allow TwentyThree to Further Their Growth and Ambition into the US to Bring Video Marketing Platforms to All Marketers TwentyThree, a leading Video Marketing Platform, has announced that it has raised a $2.5 million credit facility. As an organically grown European SaaS company, TwentyThree has 40+ employees, a 13,000 square foot office in Copenhagen, recently opened an office in San Francisco, is challenging North American competitors, partnered and integrated with market-leaders such as HubSpot, and…

NETGEAR Joins Swrve Series D Funding Round After Successful Deployment of Swrve’s Customer Interaction Platform

NETGEAR Has Invested In the Leading Customer Interaction Platform After Improving Upsell Metrics Using Swrve NETGEAR, a leading provider of networking devices for online game-play, the smart home, and the small business environment, has joined Swrve’s Series D funding round. NETGEAR will contribute to the round that was initially led by Summit Bridge Capital and involved a number of previously existing investors. Swrve is a MarTech 150 RADAR Company. Read More: Transform Your Marketing Team Into A 3D Organization…

Backed by Exponential Growth, AI Company Cien Appoints COO; Closes a New Financing Round

AI Sales Productivity Company, Cien, Appoints Lisa Cook to Chief Operating Officer to Run Customer Operations out of Dallas Cien, an AI-powered sales productivity solutions provider, has announced the appointment of industry veteran, Lisa Cook, as the Chief Operating Officer. Cook takes on the role to provide the operational infrastructure for Cien’s continued growth. She will also be tasked with optimizing the operations and delivery of the business to deliver maximum value for customers. Read More: Fireside Chat…

Unacast Scoops $17.5 Million to Add More Power and Transparency to Location Data

Company Will Continue to Empower Businesses to Make Smarter Decisions by Providing Unprecedented Access to Human Activity Through the Real World Graph Barely months before GDPR comes into force, Unacast, the maker of Real World Graph, has announced that is has raised $17.5 million in a new funding round. The leading contextual and transparent location data platform scooped the funding round from its lead investors, Transatlantic fund White Star Capital, and joined by strategic investor Telia, a leading European telco, and…

Mobile Marketing Platform Adikteev Raises $12 Million

Series B Round for Adikteev Was Led by Ring Capital and BNP Developpement Leading mobile marketing platform, Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. Ring Capital and BNP Developpement led the round to which ISAI, Ventech, and Laurent Asscher also contributed. Adikteev uniquely combines state-of-the-art creative technology, data, and artificial intelligence to deliver ROI for advertisers and app…

Choozle Unfurls 2018 Roadmap Product Enhancements

Choozle Announces 2018 Roadmap and a Sneak Peek at Upcoming Product Enhancements Digital marketing and advertising platform, Choozle has announced its 2018 roadmap, in addition to a sneak peek at upcoming product enhancements. The company revealed that revenues grew at 120% from January to December 2017. This growth enabled Choozle to raise $6 million in Series B funding in Q4 2017. Choozle confirmed that the proceeds will support continued product innovation on the core self-service advertising platform as well as…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…

QuanticMind Secures $20 Million in Series B to Accelerate Growth of AI and Data Science Offerings

Marketing Optimization Leader Raises Series B Funding Led By Foundation Capital With Participation From Safeguard Scientifics And Cervin Ventures QuanticMind, the data platform for intelligent marketing, announced that it raised $ 20 Million in a Series B funding round led by veteran venture firm Foundation Capital, with additional participation from Safeguard Scientifics and Cervin Ventures. Chaitanya Chandrasekar, co-founder and CEO of QuanticMind, said, “This incredible milestone marks the next phase in…

Sigstr Secures $5 Million Series A Funding to Build Next-Gen Marketing Platform

Hyde Park Venture Partners And Battery Ventures Invest In Sigstr To Fuel Hiring, Product Innovation And Sales Growth Sigstr, a leading cloud platform for employee email personalization, announced that it has secured $5 million in Series A funding. The round, which will be used to fuel product innovation and hiring, was led by Hyde Park Venture Partners and included participation from Battery Ventures, HubSpot, Grand Ventures and High Alpha Capital. The Series A funding will allow Sigstr to grow its product, sales and…

Immersv Raises $10.5 Million in Series A Funding to Scale Mobile 360 and VR Advertising

Round led by Rogers Venture Partners, with participation from several other leading investors Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors including Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, and Gigi Levy. Rogers Venture…