MarTech Interview with Trevor Kaufman, CEO, Piano
"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly …
MarTech Interview with Michael Lagoni, CEO and Founder, Stackline
"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …
MarTech Interview with Ashwin Navin, CEO and Co-Founder, Samba TV
"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, …
MarTech Interview with Jeff Foley, VP of Marketing, Luminoso
"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your …
MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv
"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about …
MarTech Interview with Justin Choi, President and CEO, Nativo
"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not …
MarTech Interview with Damian Kelly, VP Offer Management, Genesys
"Successful scaling means that your cost to acquire or serve each new customer reduces as you grow." What inspired you …
MarTech Interview with Erik Matlick, CEO and Founder, Bombora
"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based …
MarTech Interview with Nathan Labenz, CEO and Founder, Waymark Marketing
"TV platforms have an opportunity to catch up to the leading advertising platforms by investing in personalizing the viewer experience, …
MarTech Interview with Ralph Pahlmeyer, CEO, Vestorly
"Despite the challenge to engage, customers want to hear from businesses, and those that communicate in a consistent, authentic way …
MarTech Interview with David Atchison, CEO, New Engen
"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting …
MarTech Interview with Apu Gupta, CEO, Curalate
"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about …
MarTech Interview with Warren Levitan, CEO and Co-Founder, Smooch
"Make sure you are focused on your customer’s problems, rather than your solution." Tell us about your role and journey …
MarTech Interview with Thomas Zawacki, Chief Digital Officer, Infogroup
"We prepare for an AI-centric world by embracing the best parts of the technology, with a healthy dose of reality …
MarTech Interview with Akhilesh Tiwari, VP and Global Head, Enterprise Application Services, Tata Consultancy Services
"For enterprises looking to drive rapid growth, there’s only one answer — enterprise-wide commitment, investment, and focus on digital transformation …
MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean
"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how …
MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize
"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …
MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend
"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with …
MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX
"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field …
MarTech Interview with Mike Seiman, CEO, Digital Remedy
"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying …