MarTech Interview Series

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from one place, that’s actually driving massive growth for those companies." Tell us about your journey into Sales…
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"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool,…
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"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field between buyers and sellers." Tell us about your role and journey into customer acquisition. What made you start PX?…
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"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying media to be more frictionless than it typically would be." Tell us about your role and journey into…
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"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what questions they have are foundational to driving a timely and meaningful outreach." Tell us about your role and journey into…
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"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat…
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"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." Since the last time we spoke at MarTech Series, how much has the personalization industry evolved? One major advancement in the…
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"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation only to waste money, tarnish your reputation, and increase your TCPA compliance risk." Tell us about your role and mission to educate…
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"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I…
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"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Vamp? It started quite…
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"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make your company, and all of the people who make it, evolve at the same time as the market and grow with it." Tell us about your role and…
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"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need to understand both their commonalities and their differences." Tell us about your role and journey into MarTech and AdTech.…
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"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory?…
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"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role…
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"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have to be smart and nimble." Tell us about your role and journey into technology. What galvanized you to start CloudShare? I’ve…
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"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time methodology to solve problems and deliver desired outcomes." Tell us about your role and how you…
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"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but…
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"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into…
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"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology.…
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