MarTech Interview Series

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role…
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"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus on conversion rates for each of the main steps in our sales and marketing funnel." Tell us about your journey into…
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"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded…
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"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did…
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"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005…
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"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven by deep customer insights, is an even more powerful format." Tell us about your role and journey to Customer…
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"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized you to co-start Mobvista? I’m the Co-Founder and…
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"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us a little bit about your role at Zype. I currently lead the sales team at Zype, a Video Content Management and…
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"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to more effectively grab their readers' attention." Tell us about your role and journey into technology.…
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"As more and more consumers join the digital world and consent to share their data, brands have the chance to understand and assist customers in their digital journey." Tell us about your role and journey to Ingenious Technologies. My…
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"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly targeted way." Tell us about your role and how you got here. What inspired you to be part of a non-Marketing Technology…
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Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data is reusable, replenishable and insightful. Every insight gleaned with data becomes valuable each passing day. With the coming of…
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