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MarTech Landscape

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

How to Drive Customer Engagement at Scale in 2020

As an enterprise leader, you are busier than ever, ramping up your sales and marketing machinery to reach the right customers at the right times — with the right messages and offers. The central business tenets of customer acquisition, retention, upsell, cross-sell, etc. remain the same; but the ways of driving those tenets (read: KPIs) have evolved. With emerging technologies, advanced skills and constant change in customers’ behaviors and preferences, the organizations that are thriving today are the ones that are…

What Martech Partnerships Really Say About the State of Digital Marketing

The Martech Landscape Has Become Too Diverse And Specialized For Agencies To Stay Locked Into One-Vendor Partnerships. R2I’S Chris Chodnicki Discusses Why Having Multiple Partners Can Make Agencies More Effective And Credible. When the MarTech Series invited me to discuss R2i’s Preferred Partnership level with Acquia, I was surprised. In many circles, we are known as an Adobe partner, but normally, agency-vendor partnerships aren’t big news. What’s behind the interest? Maybe this partnership is an avenue to speak…