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Martech Leaders

3 Unexpected Business Benefits from an Excellent Customer Experience

As a CEO, a million things command my attention every day. Hiring great people, keeping an eye on the market, looking ahead for potential challenges, managing finances, reporting to the board...but in spite of all of the day-to-day tasks, customers are always top of mind. How to deliver a great customer experience is increasingly a hot talking point for many companies, but unfortunately, many companies still don’t understand “why” CX is so important. A great customer experience is the largest and most efficient growth…

Salesforce’s The CMO Club Extends Memberships by Six Months

Here's a piece of good news for all MarTech readers subscribed to The CMO Club. Salesforce-owned CMO Club has announced a six-month extension on their memberships. The decision was taken amidst the ongoing COVID-19 pandemic that has forced a majority of the community members to stay isolated and indoors, following lockdown orders. Salesforce is taking inspiring steps to keep employees, users, and product owners engaged through the difficult period of lockdown. For example, earlier this week, Marc Benioff invited…

Breaking News: Salesforce India Gets a CEO; A Well-known Banking Veteran

Salesforce has tapped Arundhati Bhattacharya as its new CEO to lead operations in India. Arundhati will join Salesforce India as its new India Chairman and CEO. A retired banker with tons of experience in mitigating high-risk portfolios, Arundhati Bhattacharya led The State Bank of India through the demonetization phase in India. In a career as a banker that spanned over 40 years, the new Salesforce India CEO will leverage her recent experiences with Fintech and Digital Transformations for various diverse industries that…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

The 100 Most Influential People In Influencer Marketing

The total market size of Influencer Marketing has been estimated to reach $15 to $20 billion globally, within the next 5 years. I think these 100 individuals are the reason the industry will get there. They are people you should listen to, connect with or just merely idolize. Use this list to engage, explore and learn. The Outlook for Influencer Marketing Looks Bright in 2020. Thousands of Individuals I curate 15 to 20 articles every week. I've literally sifted through thousands of individuals to find those who have…

Martech Veteran Katie Bullard Joins E-Learning Platform for Cloud Computing, A Cloud Guru

Former President of DiscoverOrg, Katie Bullard is now the President of e-learning platform, A Cloud Guru. A Cloud Guru (ACG) provides extensive training to quickly scale Cloud adoption and intelligent reporting. In her new role, Katie Bullard will lead A Cloud Guru team to accelerate growth and scale the operations in the Cloud Migration business. Katie is joining the ACG team that includes CEO and co-founder Sam Kroonenburg, and Ryan Kroonenburg. In her previous role as the Chief Growth Officer and President of…