The total market size of Influencer Marketing has been estimated to reach $15 to $20 billion globally, within the next 5 years. I think these 100 individuals are the reason the industry will get there. They are people you should listen to, connect with or just merely idolize. Use this list to engage, explore and learn.
The Outlook for Influencer Marketing Looks Bright in 2020.
Thousands of Individuals
I curate 15 to 20 articles every week. I’ve literally sifted through thousands of individuals to find those who have an outsized, net positive, impact on the industry. Those in the top 100 have shown up and continue to put in the hard work so that our entire industry can feel good, look good and get better.
I considered several factors, including noteworthy contributions each individual has made to the industry, or the impact the company, they represent, has had. This encompasses not merely followers and views. I considered technical innovations, groundbreaking research, and new ways of doing old things.
Eclectic and Balanced
The list is a healthy balance of those who work in the shadows and those who sit squarely in the spotlight. It consists of spirited influencers, crafty creators, innovative CEOs, exceptional talent managers, whip-smart technologists and savvy journalists – all of whom are intensely focused on driving Influencer Marketing forward.
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