MarTech Software

For small and midsize businesses, investing in the right marketing technology (martech) is half the battle. Making sense of the thousands of martech software options available is another challenge. This is where a marketing operations…
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Drips, the founders of Conversational Texting, announced the appointment of Greg Williams to its board of directors. Drips’ AI-powered platform enables brands to engage with their audiences through Conversational Texting and scheduled…
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Survey reveals startups are adopting marketing technology in droves but the dizzying array of options is a serious challenge. GetApp, a recommendation engine that helps entrepreneurs make informed software purchasing…
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"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way." Tell us about your role and journey into Marketing Technology.…
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"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required to connect the dots." Tell us about your role and journey into Marketing Technology. How did you arrive at Experian?…
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"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role…
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Chief Revenue Officer of New York-Based Leading Custom Technology Platform Provider Named as Prestigious Award Finalist Lineate, a leading custom software development company, is pleased to announce Elizabeth Gallagher, Chief Revenue…
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"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." Tell us about your role and journey into technology. What encouraged you to create StitcherAds? I've been in tech since…
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"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at…
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"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell…
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"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics across different events and much more." Tell us about your role and journey into Marketing…
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"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment."What is Fospha and how does it fit into a CMOs…
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mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How…
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"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive…
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"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation and influence development." Tell us about your role and journey into technology. How did you…
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"With a surge in data, the customer is faced with making intelligent, data-driven decisions on a minute-by-minute basis." Tell us about your journey in Marketing and Sales Technology. I guess you can say my journey dates back to my…
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"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist or an easier way to make a transaction." Tell us about your role and journey in technology. What inspired you to…
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"Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and accelerate delivery of a more human relationship." Tell us about your role and journey in technology. What inspired…
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The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews The Rise of a New Unicorn in the MarTech Landscape: Outreach Category: MarTech Funding,…
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"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly critical for all businesses that are in any way digital." Tell us about your role and journey into…
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