#martechnews

Zift Solutions, a leading provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, today announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for…
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At any given point of time, marketing leaders are always evaluating, re-evaluating and measuring new marketing processes and martech capabilities in order to try newer ways to boost overall business and marketing ROI. In an evolving B2B…
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Now available on demand, Tav Tepfer’s virtual session explores how to collect, organize, and act on first-party engagement data for B2B Marketing and Sales success Jabmo, a leading provider of Account-Based Marketing (ABM) solutions to the…
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Conversational formats delivered key insights alongside dramatically improved dwell time and reduced bounce rates Cavai, a leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for…
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A strategic marketer's principle objective is to recognize patterns, coalesce, and structure a multitude of rapidly emerging trends into a framework of identity and growth. Within a fast-evolving environment, this can be akin to juggling…
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Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced today that their Hawksearch product has been chosen by one of the largest privately-owned banks in the United States. Marketing Technology News:…
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New Leadership Structure for Global Commercial Organization to Drive Next Chapter of Growth Company Reaffirms Guidance for the Fourth Quarter and Full Year ended March 31, 2022 LiveRamp®, the leading global data enablement platform, today…
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Seasoned Technology Executive Brings Leadership, Data Science, Enterprise AI Expertise AtScale, the leading provider of semantic layer solutions for modern business intelligence and data science teams, today announced the…
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Filespaces recognized for excellence in Cloud Computing and Storage category LucidLink, an innovative SaaS solution connecting creative teams around the world, today announced that Filespaces was named a Cloud Computing and Storage…
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On Wednesday, April 27, VR live caming platform Dreamcam became the first VR broadcasting service to implement voice-to-text functionality, allowing its registered members to chat with the models in "hands-free" mode. It uses the latest…
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Tenjin, a leading mobile marketing analytics platform has recently published the Q1 2022 Hyper-Casual Games Insights for Advertisers report and has ranked Mintegral 2nd in advertising spend for global hyper-casual games on iOS and rose to…
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The partnership provides Shutterstock with the exclusive rights to capture, license and distribute content from Advertising Week global, in-person events throughout the year. Shutterstock, Inc., the leading global creative platform for…
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Owning the end-to-end shopping experience can significantly increase conversion rates, according to nShift Online retailers are losing out on a significant amount of revenue to customers dissatisfied with the experience they offer, with…
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TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, announced today that Lacey Ford has joined its executive team as Chief Marketing Officer. In this new global role, she will focus…
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IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to…
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Early Customer Nestle Seeing Business Impact; Gigya Investor Mayfield Leads $6.2 Million Seed Round The founding team of Customer Identity and Access Management (CIAM) leader Gigya (now part of SAP), Dor Shany and Rooly…
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SOCi's Localized Marketing Benchmark Report showcases how 300 multi-location brands perform across channels, with McAlister's Deli, uBreakiFix, Bar Louie, and more leading the pack SOCi, the marketing platform for multi-location brands,…
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Prefect Technologies, Inc., the company behind the open-source data workflow automation platform Prefect, today announced a partnership with Snowflake, the Data Cloud company. Prefect enables Snowflake customers to automatically populate,…
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New Skai infographic highlights key marketing trends, full report to follow next week Today, Skai, a leading commerce intelligence platform, is publishing its Q1 2022 Digital Marketing Quarterly Trends Infographic, an in-depth analysis of…
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Instagram leads in user engagement and customer care; Facebook continues to lag Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend…
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