Mastercard

Collaboration will build pathways to financial security and provide tools for sustainable growth Mastercard and Microsoft Corp. announced a collaboration to shape the future of digital commerce, drive startup innovation and enable financial inclusion. The collaboration will accelerate Mastercard Labs' cloud native research and development activities, enabled by Azure and AI, to advance Mastercard Labs' mission to de-risk and commercialize emerging technologies and platforms for digital commerce. Through access to…

Merchants across the globe increasingly adopt tokenization, eliminating the need to manually update card credentials and increasing peace of mind at checkout More and more consumers are going online to purchase everything from groceries and food delivery to home improvement goods, apparel and entertainment; as they do, merchants are focused on providing an increasingly seamless experience. Today, Mastercard announced that Amazon customers in 12 countries across North America, Latin America, Middle East and Europe will…

Over 70 companies have joined in support of #OpenWeStand and pledged action to make a difference together through uniquely owned programming and resources GoDaddy Inc., the company that empowers everyday entrepreneurs, announced more companies -- including Adobe, Cisco, LinkedIn, Mastercard, Microsoft and Uber, have joined the growing #OpenWeStand movement. #OpenWeStand stands to support small business owners navigate the challenging times presented by Covid-19 with special offers on services and tools, expert advice, and…

WhatsApp users in Brazil can now transfer funds and pay companies directly in the app, quickly, conveniently and securely Mastercard today announced the extension of its partnership with Facebook to offer an innovative way for Brazilians to send and receive money to friends and family on the WhatsApp app. Mastercard cardholders who make bank transactions with Nubank and Sicredi will be the first in Brazil to use the tool on WhatsApp. Soon, more banking partners are expected to join the program. Using Mastercard Send ,…

Former VP of Sales and Channel for Sitecore and SessionM will help lead SC’s business expansion SC, the leading marketing technology and customer experience recruiting firm in the US, today announced that veteran technology executive Adam Morgan has joined the company as a Partner. Marketing Technology News: SAS Uses Analytics, AI to Empower Community and Track Pandemic Adam was recently the head of sales and channel for SessionM through their acquisition by Mastercard after running the global partner channel at Sitecore…

Mastercard announced the appointment of Mark Barnett as President of its European business, based in Brussels. In this role Barnett will be responsible for the strategy, direction and overall success of all aspects of Mastercard’s business across the region. Mastercard’s European businesses, encompassing 53 countries, serving over 950 million people through partnerships with retailers, financial institutions and businesses. In his new role, Mark will report to Gilberto Caldart, President of International, and will join…

During February and March, as many countries imposed necessary restrictions on social distancing, a significant majority of consumers turned to contactless card payments for necessary purchases. 79 percent of respondents worldwide say they are now using contactless payments, citing safety and cleanliness as key drivers. Consumer polling by Mastercard, studying changing consumer behaviors in 19 countries around the world, paints a picture of accelerated and sustained contactless adoption. “Contactless offer consumers a…

Mastercard takes top position as leading sonic brand Shell and Apple complete the top three McDonald’s, Disney and Intel fall compared to 2019 rankings Voice is identified as an increasingly key sonic branding element Global sonic branding agency amp announced that Mastercard has topped its annual Best Audio Brands Ranking 2020 (BAB 2020), moving up from position 72 in 2019 and dethroning last year’s winner McDonald’s to take the top spot. Introduced in 2019, the Best Audio Brands Ranking is the first of its…

Mastercard Pay on Demand enables safe, secure consumer financing for Samsung Galaxy devices Partnership facilitates usage-based payments to build creditworthiness in safe, secure way Solution uses data to improve consumers’ lives in line with Mastercard principles for data responsibility Mastercard announced a global partnership with Samsung to enable digital access to consumers and small businesses in emerging markets through its extensible Pay on Demand platform. Mastercard’s Pay on Demand platform is…

Company Curates Advisement, Mentorship and Community to Connect Women to Necessary Resources A desire to problem-solve lies at the heart of young women entrepreneurs and this desire starts at a young age. In fact, a recent study* commissioned by Mastercard found that fifty two percent of Gen Z and 44 percent of Millennial women cited being able to help others as an important factor in determining their future or current career path. Mastercard knows that women have the ideas and passion that can Start Something Priceless,…

COVID-19 Therapeutics Accelerator will coordinate R&D efforts and remove barriers to drug development and scale-up to address the epidemic The Bill & Melinda Gates Foundation, Wellcome and Mastercard committed up to $125 million in seed funding to speed-up the response to the COVID-19 epidemic by identifying, assessing, developing, and scaling-up treatments. The partners are committed to equitable access, including making products available and affordable in low-resource settings. The COVID-19 Therapeutics…

Partnership to also integrate brands shared focus on women’s empowerment efforts Mastercard and Diane von Furstenberg announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both…

After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities GroupM, the media investment group of WPP, announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target audiences in connected TV environments. After successfully launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as the first, truly…

Mastercard Launches Augmented Reality - AR Experience to Bring Card Benefits to Life; New AR Experience Application Informs and Empowers Cardholders to Maximize the Full Potential of Their Card Benefits Global technology company for payments, Mastercard has unveiled a new AR experience app that lets cardholders see, explore and access the benefits of their Mastercard. The industry-first card benefits app delivers a photorealistic AR experience that transports users to a 360-degree virtual environment, where a series of…

Brands Can No Longer Ignore the Power of Digital Audio Marketing. Mastercard Unveiled Its First-Ever Music Single, Delivering Latest Evolution of Its Sonic Brand Identity for the Next Decade Mastercard has chosen to redefine how it interacts with customers and partners with a unique audio marketing campaign for its Sonic brand. The global technology company for payments and Big Data announced its first-ever song drop for its sonic brand identity at CES 2020. At the time of this announcement, Tom Poleman, Chief…

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ParTech, Inc (PAR), IDC, S&P Global Market Intelligence (S&P), Aurora Mobile Limited and Mastercard. Agilence Integrates with PAR Technology’s Cloud-Based Brink POS® Software ParTech, Inc (PAR), a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries and wholly-owned subsidiary of PAR Technology…

Company Opens Sonic Brand Architecture to Global Artists for Custom Curation Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the consumer, Mastercard is designing consumer journeys that cater to the senses and reinforce the brand in new and differentiated ways. “I’m thrilled to be collaborating with Mastercard on its first-ever single. The uniquely…

Mastercard announced an agreement to acquire RiskRecon, a leading provider of artificial intelligence and data analytics solutions to support companies in protecting their cyber systems and infrastructure. In a rapidly evolving digital world, cybercrime is a pertinent threat to business. Large-scale data breaches and ransomware attacks place billions of records at risk each year, jeopardizing consumer trust. Marketing Technology News: Where Do Marketing Teams Fail with Customer Experience Efforts? “The innovations…

Initial Pilot Activities Launched in Australia Mastercard marked the first tests of a new digital service that has the potential to verify a person’s identity immediately, safely and securely in both the digital and the physical world. The initial in-market pilot will take place in Australia through two separate efforts with Australia Post and Deakin University. “Our increasingly digital life – the way we transact and interact – has challenged our traditional notions of identity, trust and privacy. We need a new…

Women Entrepreneurs Are Opening Businesses at a Higher Rate Than Before, but Challenges Persist Female entrepreneurs around the world are making strides to overcome gender-related biases and advance their businesses. This has a meaningful impact on the labor force, economic growth and the well-being of their societies. Mastercard revealed the third edition of its Mastercard Index of Women Entrepreneurs, celebrating the markets where women entrepreneurs are most likely to thrive, while sounding the alarm that there are…