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    • MarTech Interview Series
      • MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
    • Tech Bytes
      • TechBytes with Pedro Arellano, VP of Product Marketing at Looker
        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
        Too Much Too Soon? How Your Digital Transformation Business Case Shows You’re Not Ready
      • Thinking Back and Looking Ahead at the Programmatic Ecosystem—Brand Safety is No Longer a Pipe Dream
        Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream
      • How to Use Data to Drive Customer Propensity
        How to Use Data to Drive Customer Propensity
      • How to Engage and Connect With Your Online Audience in 2020
        How to Engage and Connect With Your Online Audience in 2020
      • Behind Brand Storytelling: What Makes Your Website Story Work
        Behind Brand Storytelling: What Makes Your Website Story Work
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
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Mastercard

Mastercard Index: US, New Zealand, Canada and Israel Are the Top Markets for Women Entrepreneurs
B2B Commerce, Technology

Mastercard Index: US, New Zealand, Canada and Israel Are the Top Markets for Women Entrepreneurs

Women Entrepreneurs Are Opening Businesses at a Higher Rate Than Before, but Challenges Persist Female entrepreneurs around the world are …

MTS Staff WriterDecember 2, 2019, 8:34 pmDecember 2, 2019 0 277
Mastercard Small Business Cardholders Gain Access to Business Tools from Microsoft
CRM, Native & Programmatic Advertising

Mastercard Small Business Cardholders Gain Access to Business Tools from Microsoft

Mastercard Continues to Build Small Business Value Proposition with the Addition of Tailored Services and Solutions from Microsoft Mastercard is …

Business WireOctober 29, 2019, 1:45 pmNovember 20, 2019 0 511
AI Used for Good Can Transform the Human Experience
Guest Authors

AI Used for Good Can Transform the Human Experience

Ever since AI has emerged as a viable technology – it has been seen to revolutionize everything from driving a …

Deepak TewariOctober 29, 2019, 1:00 pmOctober 25, 2019 0 322
Mastercard Furthers Resources for Small Business Owners With Salesforce Essentials
CRM

Mastercard Furthers Resources for Small Business Owners With Salesforce Essentials

Company builds upon its small business value proposition to offer the #1 CRM for small businesses from Salesforce Small businesses …

Business WireAugust 6, 2019, 3:11 pmAugust 6, 2019 0 632
Mastercard and Zoho Expand Access to Tools to Help Small Business Owners Around the World Thrive
CRM, Customer Data Platforms, Marketing Automation

Mastercard and Zoho Expand Access to Tools to Help Small Business Owners Around the World Thrive

Robust solution suite offers resources to help small businesses increase efficiency and grow faster Mastercard announced it is expanding its …

Business WireJuly 12, 2019, 7:53 pmJuly 12, 2019 0 727
Priceless Experiences Are Coming to a Smart Speaker Near You
AI/ML, Technology

Priceless Experiences Are Coming to a Smart Speaker Near You

Mastercard unveils plans to launch Priceless Experiences voice assistant Mastercard announces it’s first-ever voice skill for smart speakers: the Priceless …

Business WireJune 18, 2019, 1:49 pmJune 18, 2019 0 541
Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online Shopping
E-Commerce and Mobile Commerce, Privacy and Regulations

Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online Shopping

AI technology and suite of resources empowers small and independent businesses, makes password-free, online checkouts more secure for cardholders Mastercard …

PRNewswireJune 7, 2019, 9:19 pmJune 7, 2019 4 998
Spectrum Equity Announces Sale of Ethoca to Mastercard
B2B Commerce

Spectrum Equity Announces Sale of Ethoca to Mastercard

Ethoca’s Product Suite Adds to Mastercard’s Commitment to Reduce Digital Commerce Fraud Spectrum Equity, a leading growth equity firm, is …

PRNewswireMay 22, 2019, 2:56 pmMay 22, 2019 2 Ethoya
Is PayPal a Good Choice for Small Business Owners?
Guest Authors

Is PayPal a Good Choice for Small Business Owners?

Who doesn’t like PayPal? It’s easy, ubiquitous and a secure way to make online transactions. Like personal users of PayPal, …

Amad EbrahimiFebruary 22, 2019, 4:00 pmFebruary 21, 2019 0 1545
TIM Launches in an Attempt to Introduce Ethics into Measuring Advertisements
Mobile Advertising

TIM Launches in an Attempt to Introduce Ethics into Measuring Advertisements

With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of …

Viraj TJanuary 18, 2019, 5:38 pmJanuary 18, 2019 1 880
Marketing Technology Bulletin Covering the Week Gone By
Sales & Marketing

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …

Viraj TNovember 16, 2018, 9:23 pmNovember 16, 2018 0 1230
Mastercard Picks Sydney As Its New Global AI & Machine Learning Hub
AI/ML

Mastercard Picks Sydney As Its New Global AI & Machine Learning Hub

Mastercard Expands Its Global Tech Hub and Innovation Centre in Sydney; Focus Mainly on AI, Machine Learning, and Cybersecurity In the first …

Sudipto GhoshNovember 12, 2018, 5:54 pmNovember 12, 2018 0 2244
Guest Authors

Why Refrigerator TV Is the Next Cool Ad Opportunity

If you want to see the future of connected computing, check your fridge. Many prognosticators believe that the mobile era …

Morgan FosinaOctober 8, 2018, 4:00 pmOctober 5, 2018 0 2178
Worldpay and Mastercard to Enter New Global Partnership Focused on Innovating Payments
Digital Asset Management, Native & Programmatic Advertising

Worldpay and Mastercard to Enter New Global Partnership Focused on Innovating Payments

Partnership Will Seek to Help Expand Digital Payments Acceptance and Establish a New Payment Standard with ‘Pay by Bank’ App, …

MTS Staff WriterJuly 17, 2018, 10:58 pmJuly 17, 2018 0 1735

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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