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Matomy

Interview with Liam Galin, President and CEO, Matomy

"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here. I joined Matomy as President and CEO in 2018 following a long career in technology and global business, with a focus on telecommunications. Before landing at Matomy, I served as President and CEO of Flash Networks, the leading provider of optimization, monetization and security solutions for mobile operators. My interest…

Mobfox Introduces Audience Analytics for Better In-App Monetization

The New Offering, Audience Analytics, Includes a Game-Changing Dashboard Enabling App Developers to Acquire Lookalike Users with the Click of a Button Global mobile advertising platform Mobfox has announced the launch of its new Audience Analytics developer offering with actionable insights about publishers’ app users. New features include an in-depth dashboard and optimized lookalike user acquisition capabilities. At the time of this announcement, Gil Klein, Managing Director of Mobfox, said, "Our new offering…

MobFox Partners with Moat to Enhance Viewability for Advertisers

The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics for improved transparency, better ad measurement and optimization for in-app ads. These tools would be available for all inventory that comes from Mobfox SDK publishers. Partnering with Moat, we are able to provide advertisers and publishers a solution that ensures verified, high-quality inventory, and a greater means to track the effectivity of our…